KidKraft is excited to announce their latest sustainability effort with the launch of the Lil’ Green World collection exclusively at Walmart.com.
Available for pre-order now, Lil’ Green World is a magical collection of nature-loving, eco-friendly playsets and characters made from 100% recycled and recyclable products. This is KidKraft’s first fully recyclable product segment and it will include four sets featuring helpful forest friends, magical fairies and sidekick sprites that encourage a universe of sharing, caring, and responsibility for the environment and others.
Additional details surrounding the launch include:
Product Packaging: As part of KidKraft’s commitment to sustainability and Walmart’s initiative for zero plastic waste, the packaging of Lil’ Green World will also be made of paper and cardboard that can be recycled.
1% for the Planet: With each purchase of Lil’ Green World, KidKraft will be donating 1% of the profits to 1% for the Planet to help fund diverse environmental organizations across the world.
Project Gigaton: Lil’ Green World by KidKraft aligns with Walmart’s Project Gigaton initiative to reduce greenhouse gas emissions by one gigaton by 2030 by working with suppliers on emissions-reducing projects.