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Superights Strengthen its Team Welcoming Juliette Béchu as New Sales Exec

Superights, the kids and family international distribution division of Superprod Group is honored to welcome Juliette Béchu as Sales Manager & Acquisitions. Based in Paris, Juliette will be in charge of the Asian territory as well as Australia and New Zealand. Her experience will also contribute to the Acquisitions strategy of the branch helping Deputy General Manager Nathalie Pinguet.

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News You're Hired
Moose Toys Welcomes Steve Arkeveld as GM of Moose USA

Moose Toys is kicking off 2022 with another incredibly talented addition to their global management team, in the form of Steve Arkeveld, as USA General Manager. Based in El Segundo, Steve will commence his new role on May 2nd. He will be responsible for all facets of the US business including strategic planning, delivering commercial targets and growing the fantastic culture that Moose is already so famous for.

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Entertainment Licensing News
J.J. Abrams’ Bad Robot to Produce Hot Wheels Live-Action Movie

Mattel, Incorporated (NASDAQ: MAT) and Warner Bros. Pictures announced today that J.J. Abrams’ Bad Robot will produce Hot Wheels, a live-action motion picture featuring the iconic and timeless toy racing car. The high-throttle action film will bring to life this beloved, multi-generational franchise and showcase some of the world’s hottest and sleekest cars, monster trucks and motorcycles.

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Entertainment News
‘Sesame Street Mecha Builders’ Special Sneak Peek Episode Debuts on YouTube

To celebrate the upcoming launch of Sesame Street Mecha Builders, Sesame Workshop and Warner Brothers Discovery are previewing the STEM-centric animated series on YouTube. The first eleven-minute story, “Sesame Street Mecha Builders: They Sent Us a Pie,” can be found on the Sesame Street YouTube channel now. The series officially debuts in May on Cartoonito, Warner Bros. Discovery’s preschool programming block on HBO Max and Cartoon Network.

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Licensing News
Striker Entertainment Tapped by Sonar Studios on Global Licensing and Merchandising for Roblox Titles

Sonar Studios has tapped Striker Entertainment LLC to handle worldwide merchandising, licensing, and media adaptations behind their hit Roblox titles Dragon Adventure, Creatures of Sonaria, and the in development Winds of Fortune. Striker Entertainment will oversee multiple categories for the hugely popular Roblox titles including toys and collectibles, lifestyle products, publishing, gaming, as well as explore the adaptation of these titles into film and television series.

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Mattel Releases 2021 Citizenship Report With New Plastic Packaging Reduction Goal

Mattel, Incorporated has announced a new goal to reduce plastic packaging by 25% per product by 2030 in their new Citizenship Report. This new 2021 Citizenship Report provides a progress update on the Environmental, Social, and Governance (ESG) strategy and established goals of Mattel.

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Licensing News
Sunkist Growers, Naturipe and Envy Apples Collaborate with Strawberry Shortcake for ‘Fruitastic’ Promotion

Top-selling fruit brands—Sunkist Growers, Naturipe Farms and T&G Global’s Envy Apples—launch new “Fruitastic” promotion for WildBrain’s new animated Strawberry Shortcake series Berry in the Big City, now available on YouTube and Netflix. According to a recent study, shoppers increased their basket spend by over 50 percent when strawberries and blood oranges were purchased on the same trip compared to the average strawberry trip. Total basket spend increases were also seen with apples and blood oranges trips.

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The Breteau Foundation and ZAG Team Up for a Special ‘Miraculous’ Episode on Tackling Plastic Use

International non-profit The Breteau Foundation–which provides quality education tools to disadvantaged children worldwide–has announced a partnership with award-winning global independent animation studios ZAG and ON kids & Family (Mediawan Group) to collaborate on a special episode of the global hit animated series Miraculous – Tales of Ladybug and Cat Noir to raise awareness about the global plastic crisis. To be released in spring 2023, the episode, which will reach millions of Miraculous fans around the globe, seeks to inspire the next generation to be sustainable changemakers in the fight against plastic.

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Greentop Gifts and Signables Named the First Playmakers in NFLPA Driven Accelerator

Greentop Gifts and Signables are the first two companies to participate in the NFL Players Association’s (NFLPA) Driven program, which accelerates diverse-led, early-stage consumer product businesses through a robust two-year group licensing and marketing curriculum. Driven is designed to facilitate opportunity and growth for diverse business entrepreneurs (or “Playmakers,” as the NFLPA recognizes them) by creating access to conversations, education, mentorship, and resources that would level the playing field and position them for long-term success.