Licensing News

New ‘I Care Bear’ Celebrates Earth Day All Year Long

Care Bear Earth Day

As part of a Walmart-led environmental initiative, the 14’ plush version of I Care Bear (Ages 4+) is being introduced to the world to celebrate Earth Day, with a beanie version to follow in August 2022. I Care Bear is here to remind us how important it is to take care of the Earth. He encourages us to recycle, reduce waste, and walk or ride our bikes when we can. He’s always there to make sure his friends care for the environment. For this nature-loving bear, there is no greater joy than keeping our earth clean for generations to come. I Care Bear is made of approximately 94% recycled polyester, and his box is made from 100% recycled paper and printed with eco-friendly soybean ink. Upon launch, I Care Bear was selected as the “Unlock the Magic” winner for the NAPPA Parenting Product Awards.


I Care Bear celebrates Earth Day all year long and will be making special appearances during Earth Month (April 2022) and Camp Care Bears (Summer 2022). I Care Bear is available for purchase, exclusively at Walmart for SRP $14.99.


“The Cloudco Entertainment and Basic Fun! teams are so proud of I Care Bear and what he stands for. From his belly badge to his plastic-free packaging and motto ‘Love Our Earth’, the attention-to-detail and creativity are humbling. We look forward to incorporating I Care Bear’s positive messaging and optimistic approach into our programming throughout the year.” – Kristeen Tibbits, VP of Marketing and Social Media, Cloudco Entertainment.