People of Play (POP) is excited to share the extraordinary speakers for its inaugural quarterly educational webinar series targeting industry marketing and PR pros. The event is Thursday April 21st from 1pmET -4pmET. Topics have been vetted from both agency and brand viewpoint. The session will end with networking in the virtual POP Pub. Here is the lineup!
Virtual Conference Agenda:
1:00pmET Welcome and Keynote Chat
Carly McGinnis – President at Exploding Kittens, Inc.
Michele Litzky – Founder Litzky PR
Mary Couzin – Founder Chicago Toy & Game Group, dba POP
2:00pmET Influencers & Social (earned & paid)
Rachel Griffin, Co-founder, Playwise Partners
Mindy Stumpf – Communication & PR Lead, Radio Flyer
Amy Friedland – Executive Vice President, Freeman PR
Kelsey Wheeler – Litzky PR
Alexa Vogue – Brilliant PR and Marketing
2:30pmET Traditional Media (earned & paid)
Genna Rosenberg – CEO, GennComm
Dr. Cheryl Robinson – Forbes Contributor, founder, Ready2Roar
Marisa LaScala – Senior Parenting and Relationship Editor, Good Housekeeping
Bridget Carey – Senior Editor, CNET
Ethan Alter – Senior Writer, Yahoo Movies/Yahoo TV
3:00pmET Broadcast: TV, Streaming, Radio, Podcast
Kathleen Tomes – President of Brilliant PR & Marketing
Kathi Sharpe-Ross – Reinvention Exchange Podcast
Christie Damato – Litzky PR
Beth Cochran – Supervising Producer, Tamron Hall Show
Eric Jones Jr. – Senior Producer: ABC News / Good Morning America, Race & Culture
3:30pmET Events and Activations
Shawn Smith – Global Head of Communications, Osmo
Kaylie Easton – Vice President, Litzky PR
London Detrick – Global Public Relations Manager, MGAE
Yelitsa Jean-Charles – CEO & Founder, Healthy Roots Dolls
4:00pmET Closing Inspirations Keynote
Dan Gingiss – Living at the Intersection of Marketing and Customer Experience
4:10pmET Networking in POP Pub
More details can be found on the conference page here. The People of Play webinar is free to all marketing and PR professionals, but you need to register here. It would be beneficial to have a POP profile* for attendees, but not required.
After its success within the inventors’ community, POP founder Mary Couzin looked for a way to bring the same level of insight and education to the industry’s marketing executives and, along with Michele Litzky (LPR), asked other agency and brand representatives to form a committee that could identify speakers of interest to the group along with topics that could be important conversation starters.
After a survey asking marketing and PR pros about the need for a regular events where they could learn, share and network, the results were unanimous – there was a strong need for a regular event where marketing and pr pros could learn, share and network.
*POP Profile – POP is the most powerful search engine for everyone in the toy industry. Marketing and PR pros and agencies can list include their skills and expertise on their profiles and Companies and Brands can search for them by skills, expertise, and roles. Examples include: #pr #pr agency #product launch #influencers #affiliate marketing #trends #doll launches #brand guidelines #entertainment #licensing. PR agencies can add videos of past campaigns and media articles. Agencies/brands can put their press releases on pop to both associate with the profile and be featured in the POP feed on the homepage and In the Bloom Report News Feed. And, there are loads of other features to explore!