“Don’t miss out on the opportunity to put your playthings directly in front of digital content creators influencing what kids are buying this season,” said Adrienne Appell, executive vice president of marketing communications at The Toy Association. “Get a ‘seal of approval’ from leading influencers and move your toys to the top of kids’ wish lists.”
Companies have until Friday, April 8 at midnight (Eastern) to submit their products for consideration.
The list recognizes top toys and games as voted on by a select panel of leading family and toy influencers in the Clamour network. Voting influencers are required to have a minimum monthly following of one million views on their main platform and a social reach of more than 500,000. The official Influencer Choice List will be announced in advance of the Clamour Creator Summit, taking place May 16 to 18 in Scottsdale, AZ.
The cost to nominate a product is $249 for Toy Association members and $299 for non-members. There is a fee of $149 for each additional product submitted by the same company. For more information about the Best of Spring & Summer 2022 Influencer Choice List, contact Clamour’s Victoria Fener (email@example.com) or Jonathan Katz (firstname.lastname@example.org).