Licensing News

9 Story Media Group and Karma’s World Entertainment Expand Licensing Program for ‘Karma’s World’

Karma's World 9 Story Media Licensing

9 Story Media Group and Karma’s World Entertainment are pleased to announce the accelerated growth of their licensing program for the hit animated property Karma’s World. The exciting roster of new deals was secured by 9 Story Brands, 9 Story’s dedicated consumer products and brand management division. Kids and families across North America will soon be able to experience Karma’s World on new product extensions, including watches, backpacks, footwear, drinkware and more as a result of the licensing agreements.


New partners include:


Rubies – Halloween costumes

Accutime – watches

Sunstaches – vision

Sprayground – co-branded bags/backpacks

Trends – posters and stickers

ISlide USA – print on demand footwear

Prime 3D – lenticular puzzles

Zak Designs – drinkware, dinnerware, flatware

IG Design Group – Valentine’s Day Cards and Easter seasonal products


With the new partners on board, Karma’s World now boasts over 40 licensees across multiple product categories, including global partnerships with Mattel, Scholastic and Universal Music Group. Additional licensees previously announced include Isaac Morris, Hybrid Apparel, Franco Manufacturing, KIDdesigns, Crayola, Ground Up International, Fashion Angels and many more.


Karma’s World, which premiered globally on Netflix on October 15, 2021, follows 10-year-old Karma Grant, an aspiring musical artist, and rapper with big talent and an even bigger heart. Every episode is infused with hip-hop music, streetwear fashion, and original choreography. The series focuses on themes of self-expression, identity, leadership, creativity, and the importance of community. A second season launched in March 2022 and a third season is coming soon.


“We are so excited to welcome new partners to the program,” said Kyra Halperin Co-VP, Consumer Products at 9 Story Brands. “We’re confident that the groundbreaking innovations and never-before seen products that each new partner offers will help bring the story and messaging of Karma’s World to life in new and exciting ways. We’re happy to be sharing this news during the Licensing Expo to kick off these amazing new partnerships and celebrate a product line that will help empower kids across the globe to be their best, most authentic selves.”