Licensing News

Hatsune Miku Gets New Licensing and Retail Partners with Carlin West Agency

Hatsune Miku Soda

Hatsune Miku, the virtual pop-star performer, with help from the Carlin West Agency, adds new licensing and retail partners in the apparel, consumables, room décor, collectibles and footwear categories. These deals build on successful apparel and accessory programs by H3 Sportgear and Bioworld.


Hatsune Miku, which means “The First Sound from the Future” debuted as a voice synthesizer, has opened for Lady Gaga, and launched sold-out concerts worldwide with performances in the US, Europe and Asia. Miku has been featured in thousands of songs released worldwide. Marked by her futuristic look and signature turquoise pigtails, Miku spearheads the intersection of music, entertainment and technology – plus, she can sing any song, anytime, anywhere, of any genre!


The demand for all things Miku is there, and Carlin West Agency is bringing it from the virtual world into the physical world with several new partnerships.


“We are thrilled to be working with Crypton Future Media and their holographic pop star Hatsune Miku. We have signed partners that truly understand the power of her brand and iconic look,” said Colleen Gilday SVP of CWA, leading brand partnerships


Key licensing partners include:
● Apparel partners, H3 Sportgear & Bioworld
● FYE stores to launch exclusive Hatsune Miku collection this summer with apparel, consumables, room décor and more. With items like leek flavored ramen with electric blue broth, cotton candy flavored soda and a vanilla milkshake flavored chocolate bar with sprinkles, fan will be eating this up!
● Abysse America – accessories, drinkware
● Footwear & Trading Card partner to be announced


CWA (Carlin West Agency LLC.) is a leading brand building and merchandise licensing company representing licensing rights to children’s/pop culture entertainment brands such as Neopets, global pop star Hatsune Miku, Space Racers, Spooky Speedway, Winx Club, and others. CWA is based in New York City.