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Paramount Consumer Products Taps Dan Cook As SVP of Global E-Commerce

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Paramount Consumer Products has announced that Dan Cook is joining the team as Senior Vice President of Global E-Commerce. Dan will lead strategy and execution for Paramount Consumer Products’ e-commerce growth through pure play e-commerce retailers, omni channel retailers and third-party marketplace accounts.


In this role, Dan will bring valuable insights from previous experiences to create a global center-of-excellence and help expand e-commerce penetration by defining innovative sales strategies and developing marketing programs to drive consumer engagement across Paramount products and franchises. Dan will also be tasked with setting the strategy for e-commerce maximization at all omnichannel accounts, developing new business models to optimize all CP categories in the traditional licensing business. Based in Los Angeles, Dan will report to Dion VlachosExecutive Vice President of Hardlines and Retail, Paramount Consumer Products.


“Dan’s extensive experience and leadership in digital commerce will strengthen our connection with fans of our franchises and allow us to more quickly flex to the needs of our customers and partners,” said Vlachos. “We could not be more thrilled to have Dan join our Paramount Consumer Products team.”


Most recently, prior to joining Paramount, Dan held various e-commerce positions with Unilever, Mondelez International, and Walmart where he was accountable for digital performance and competitive growth. Dan has also held previous positions at Target, The Nielsen Company, Supervalu and Macy’s.


Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, Paramount Consumer Products’ portfolio includes a diverse slate of brands and content from BET, CBS (including CBS Television Studios and CBS Television Distribution), Comedy Central, MTV, Nickelodeon, Paramount Pictures and Showtime. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. Additionally, Paramount Consumer Products oversees the online direct-to-consumer business for CBS and Showtime programming merchandise, as well as standalone branded ecommerce websites for Star Trek, SpongeBob, South Park, and MTV.


Dan Cook Paramount

Dan CookSenior Vice President of Global E-Commerce, Paramount Consumer Products