Licensing News

WildBrain CPLG Starts a New Chapter with HarperCollins Productions

Wildbrain Carmen Sandiego HarperCollins

WildBrain CPLG, a world-leading entertainment, sport and brand licensing agency, has further expanded its entertainment portfolio with the signing of worldwide licensing and merchandising (L&M) rights for a trio of HarperCollins Productions’ popular properties: Carmen Sandiego, The Oregon Trail, and Pretzel and the Puppies.


WildBrain CPLG’s L&M rights for Carmen Sandiego include the hit animated action-adventure television series, which is produced by HarperCollins Productions and WildBrain for Netflix and based on the media franchise of the same name. The agency will also represent L&M rights to the Carmen Sandiego Netflix movie, which is currently in development.


The Oregon Trail is a mega-hit video game franchise from the 1980s and ’90s, which has recently launched as a top-ranked game on Apple Arcade. The popular property has also been extended into books and licensing with major media in development, but not yet announced. Pretzel and the Puppies is a children’s book by Margret and H.A. Rey, the authors of Curious George, originally published in 1946 and recently re-released by Clarion Books, an imprint of HarperCollins Children’s Books. It is now an Apple TV+ animated series, which follows Pretzel, the world’s longest dachshund, and his wife, Greta, as they encourage their pups to get their paws up to solve problems and “make their bark” on the world.


Under the deal secured by WildBrain CPLG’s North America office, the agency will build strategic licensing programs for each of the properties across multiple new categories, including apparel, footwear, fashion accessories, electronics, toys and games, health and beauty, back-to-school, and homewares. The partnership also includes promotions and location-based entertainment rights.


Jasen Wright, VP North America at WildBrain CPLG, said: “As our North America office continues to expand its entertainment portfolio, it’s fantastic to welcome a company of HarperCollins Productions’ calibre into our roster, a group which is home to some incredibly popular franchises that we know have significant consumer products potential. What’s more, the Carmen Sandiego brand is a perfect example of how WildBrain is positioned to offer 360-degree strategies for IP owners who are looking for integrated content, distribution, and licensing all under one roof.”


Caroline Fraser, Head of HarperCollins Productions, adds: “HarperCollins publishes some of the best children’s titles in the world. When we adapt these titles to screen, kids, families and authors enjoy wider access to our beloved characters and stories. We are excited to work with WildBrain CPLG to bring our properties to an even wider audience through licensing and merchandising.”


An award-winning production company within HarperCollins Publishers, HarperCollins Productions develops and produces TV, film, and interactive projects adapted from books published by HarperCollins, with projects ranging from preschool to YA to family entertainment, in both live-action and animation.