Licensing News

All-New 5 Surprise Foodie Mini Brands Serves Up Miniature Favorites from Subway, Sonic, TGI Fridays, Carl’s Jr, White Castle, and More

Foodie Mini Brands Zuru 5-Surprise

Award-winning global toymaker ZURU is serving up an all-new Foodie line as the latest installment of its massively successful 5 Surprise Mini Brands range. The new release features the first-ever collection with more than 50 miniature versions of fast-food favorites. Fans of Carl’s Jr., Subway, Sonic, TGI Fridays, White Castle and more will soon get to unwrap, peel and reveal perfectly petite versions of the foods they love. Inside Foodie Mini Brands capsules, surprises will include subs, buffalo wings, burgers and sliders, curly fries, whimsical shakes, a corndog streaming with mustard, and a slab of glazed ribs.


“We’re elated to offer new minis of so many fiercely delicious subs, sides, snacks and beverages from beloved brands,” said Aneisha Vieira, Global Brand Director, ZURU Toys. “When it comes to imaginative play we just can’t help ourselves, and this all-new Foodie range is the latest example of the ways ZURU delivers supersized joy from the smallest of packages.”


Rare Moments that Enhance Play

Also whetting appetites will be Ultra and Super Rare offerings. The Foodie collection’s Ultra Rare Frozen Moments Minis, which appear frozen in time or mid-bite, will allow collectors to playfully replicate how they savor flavors in real life. Rare Golden Minis, including a show-stopping Hard Rock Café Chocolate Milk Shake and out of this world Sonic Footlong Chili Cheese Dog, arrive as delightful gold metallic minis. Both 5 Surprise extensions have become a popular Mini Brands option fueling TikTok creator content.


Food Court Fun Stretches the Imagination

The new Foodie Mini Brands collection lets fans display their favorite minis in a super realistic food court. The Foodie Mini Brands Food Court comes with one mini that can only be found in the set and is the perfect place to display and play with a personal collection – filling the fast-food counter, using the self-service kiosk, and staging the seating area.


The range will also offer the 5 Surprise Foodie Mini Brands Collectors Case complete with 5 exclusive minis that cannot be found anywhere else. The Collectors Case can store up to 30 foodie minis –just unbox more Foodie Mini Brands capsules to access the full collection. “We believe that play is only limited by the imagination, and with 500 minis in development and counting, we are only beginning to scratch the surface of what’s possible,” said Aneisha Vieira, Global Brand Director, ZURU Toys. “Kids young and old have taken notice, making 5 Surprise Mini Brands a phenomenon that generated more than 3 billion views on TikTok and rocketed to the #1 bestseller among collectible toys in 2021.”


The new Foodie minis will be available in Walmart and Target beginning in mid-July 2022, and is designed for ages 5+, with an SRP of $8.49.


20 Mega Minis Available Exclusively at SONIC

On June 27th, all-new Mega Minis are hitting select SONIC locations nationwide, giving 5 Surprise Mini Brands fans a chance to pair the real-life version of their favorite meals with an adorable miniature. Only found inside SONIC Wacky Pack Kids Meals while supplies last, the 20 Mega Minis feature toy versions of SONIC’s Footlong Quarter Pound Coney Hot Dog, golden brown Tots, and a selection of Slushes, including metallic Super Rare Mega Minis.


Fans can keep up with Mini Brands on TikTok and Instagram for the latest news and updates on upcoming collections.