Licensing News

Nifty’s and Warner Bros. to Launch ‘Looney Tunes: What’s Up Block?’, a Unique Story-Driven Blockchain Program

Looney tunes What's Up Block

Nifty’s, the platform for NFT-powered fan communities, and Warner Bros. Consumer Products are partnering once again, taking their collaboration to a whole new level, with the launch of an all-new story-driven blockchain program that will engage Looney Tunes fans like never before! Looney Tunes: What’s Up Block? will use digital art as a new medium for storytelling, creating a fresh narrative for the Looney Tunes franchise that will be revealed through NFTs.


Filled with playful antics and humor just like the Looney Tunes characters, the program will offer fans access to participate in fun activities and games as the story unfolds, both digital and ‘in real life’, while earning rewards and benefits along the way including virtual meet and greets, special access and discounts to Looney Tunes merch, exclusive never-before-been-seen content, new NFT drops, and much more.


As part of the yearlong celebration of Tweety’s 80th anniversary, the world’s most beloved canary will be the first Looney Tunes character featured in the new collection, all to have unique expressions, clothing, and accessories that will give collectors the opportunity to build community and connect with other Looney Tunes aficionados. Public sale along with early access sale for Nifty’s community members who already hold specific NFTs will begin this summer.


“Looney Tunes is a pop culture sensation, representing the golden era of animation with 80+ years of storytelling and laughs,” said Josh Hackbarth, Head of NFT Commercial Development for Warner Bros. “From the recent success of ‘Space Jam: A New Legacy’ to the classic cartoons from the 1940’s and 50’s, these beloved characters continue to spark nostalgia and excitement across all generations. Today, as digital engagement and technology evolves, the Looney Tunes collection will further expand the reach of the franchise, bringing fans together from around the world, offering unique experiences, community building, storytelling and a whole new way for them to engage. And what better way to kick things off with Tweety as his 80th birthday celebrations continue.”


“NFTs have limitless potential, and we are just scratching the surface of what is possible. We’re thrilled to be expanding our partnership with Warner Bros., visionaries in storytelling and creative entertainment, to use NFTs in this innovative way, that also engages users and connects them to a community of other Looney Tunes fans,” said Jeff Marsilio, CEO and Co-Founder of Nifty’s.


The Tweety avatars will be minted on the Palm Network, which features low gas costs and fast transaction finality. This is the third project launched by Nifty’s and Warner Bros. to create NFTs incorporating mainstream entertainment IP. Late last year, the two partnered to create the “Matrix Avatars” NFT program, which remains one of the largest PFP projects to date. In July of 2021, Nifty’s introduced a collection of limited-edition NFTs featuring characters from the live-action/animated film “Space Jam: A New Legacy,” which brought back the return of the beloved Looney Tunes.


From its inception, Nifty’s and Warner Bros. are committed to developing experiences that goes beyond simply collecting NFTs but rather creating unique storytelling and gaming opportunities for fans that brings them closer to the characters they love.


For more information and updates about Looney Tunes: What’s Up Block?, please visit the Nifty’s website and follow @LooneyTunesNFT on Twitter.