Licensing News

MGA Entertainment’s L.O.L. Surprise! Brand Named Finalist in Three Categories of the Licensing Awards UK 2022

L.O.L. Surprise! logo MGA Licensing UK 2022

MGA Entertainment (MGA), one of the fastest growing and largest privately held toy and entertainment companies in the world, has been named as a finalist in the Licensing Awards UK 2022. Sponsored by Licensing Source Book Europe, the awards have become an endorsement for excellence, with award categories covering all aspects of the UK licensing industry.


MGA was named a Licensing Awards UK 2022 finalist in the following categories:

· L.O.L. Surprise! O.M.G. Range for George@Asda from Somerbond in the Best Licensed Children’s Apparel or Accessories Range category

· L.O.L. Surprise! Brand in the Best Children’s or Tween Licensed Property (Age Group 5-12) category

· L.O.L. Surprise! The Movie in the Best Film Licensed Property category


“We are so proud of being named finalist in these three categories in the UK and I want to congratulate our Licensing Teams in the UK, the US, and around the world who bring our brands to more consumers and fans globally every day,” said Isaac Larian, MGA Entertainment Founder and Chief Executive Officer. “We have truly just scratched the surface with licensing industry and are looking forward to expanding our efforts with new and exciting licensing partners and products worldwide with our highly-popular growing family of well-known brands.”


The Licensing Awards UK 2022 finalists are for licensing activities for the period of 1 June 2021 to 31 May 2022. Winners will be announced on Tuesday 13 September 2022 at The Grosvenor House Hotel, London.


MGA Entertainment is one of the fastest growing and largest privately held toy and entertainment companies in the world. Headquartered in Chatsworth, Calif. and with offices globally, the company creates innovative, proprietary, and licensed consumer products and entertainment, including toys, games, dolls, apparel, consumer electronics, home décor, stationery, sporting goods, movies, and television series. The MGA family includes award-winning brands such as L.O.L. Surprise!, Little Tikes, Rainbow High, Shadow High, Bratz, MGA’s Miniverse, Na! Na! Na! Surprise, Mermaze 2 Mermaidz Color Change, Baby Born Surprise and Zapf Creation. For more information, please visit us at or check us out at LinkedIn.