Licensing News

Popeye and Totem Launch Official Web3 Drop

Popeye Totem

King Features Syndicate, home to some of the world’s most popular entertainment characters, and Totem, a platform for fans and collectors worldwide to express their passions for collectibles in an authentic and accessible way, have announced the officially licensed Popeye digital collection. The deal was negotiated by MJA Licensing, King Features’ agent out of France.


Dropping exclusively on Totem’s website, fans of the spinach-loving sailorman can experience the character like never before with a collection of 5 NFTs of different levels of rarity. Utilizing both blockchain and advanced 3D technologies, Totem’s stackable figurines are officially licensed, uniquely built, and can be purchased by credit card or crypto wallet. The first Popeye drop will have many exciting options for collectors of all levels. Totem’s Popeye collection will also have a first of its kind, unique feature that will allow collectors to “stack” up to three figurines, giving them an opportunity to let their creativity flow and bring a special uniqueness to their collection. Later this year, Totem will be dropping a second Popeye collection, plus additional collections starring King Features’ other characters Flash Gordon and The Phantom.


“Launching Totem Universe with a license as iconic as Popeye was a dream for us. This hero represents bravery, strength, and determination, which are the values we share at Totem. We also had a strong resonance to Popeye’s recent partnership with The SeaCleaners to save the oceans. Totem places a high importance on consideration for the ecological footprint we leave on our planet. Which is why we chose Polygon, one of the most eco-responsible blockchains. We thank King Features for giving us the opportunity to introduce Popeye and friends to the world of digital collecting,” said Michael Temim, artistic director, co-founder, Totem Universe.


“We are excited to work with an innovative company like Totem to bring Popeye to life in a way that’s never been done before. We are always looking for fresh ways for fans to experience our beloved sailor man and Totem’s commitment to launching eco-conscious collectibles in the Web3 world makes this partnership even more meaningful,” said Carla Silva, VP/GM, global head of licensing, King Features.


He’s strong to the finish ’cause he still eats his spinach, he’s Popeye the Sailor Man. Known around the world for his bulging forearms and his determination to fight for what is right. Popeye says “ I yam what I yam,” an honest, hardworking, loyal and good-natured sailor.


Sailor. Tough guy. Hero. Legend. That’s Popeye. An underdog with bulging forearms, a mean uppercut and a love of canned spinach. Unassuming, unsophisticated and undeterred by a challenge, from the minute he walked into the comic strip “The Thimble Theatre” and muttered his famous “Ja think I’m a cowboy?” line, Popeye the Sailor Man captured the hearts of millions of fans around the globe. As the star of his own comic strips and animated content on the big screen and small, Popeye became quickly ingrained in American culture, and today remains one of the most recognizable pop culture icons in the world.