Licensing News

Firefly Brand Management Takes Bob Ross Painting Beyond the Canvas

Bob Ross Paint Firefly

Leading brand management and licensing agency Firefly Brand Management has signed with GDB International, Incorporated, the global leader in the paint recycling industry, to produce a new line of Bob Ross latex interior paints and wood deck paint stain. GBD is introduced the line of Bob Ross branded latex and deck paint at this year’s ASD Marketweek consumer merchandise show in Las Vegas.


The Bob Ross sheen paints will be available in 2022 at all Evolve Paint Stores and on-line


“So excited to have this new partner for our client, ‘Bob Ross, The Joy of Painting,’ noted Cynthia Modders, CEO of Firefly Brand Management. “GBD prides itself on providing sustainable solutions, and is highly recognized for their accomplishments, such as recycling over 118 million gallons of latex and oil paint with utmost scrutiny. Consumers can now get their Bob Ross creativity on, moving their painting from the canvas to the walls!”


“What makes Bob-Ross paint stand out from the pack is the exceptional coverage, ultra-rich color, and outstanding resistance against scuffs, scrubs, and stains,” says Sanjeev Bagaria, GDB’s CEO. With its innovative colors and richness, Bob-Ross paint can make your wall into a masterpiece painting.”


Firefly Brand Management is a full-service global brand management and licensing agency specializing in entertainment, interactive, technology, art and lifestyle properties. The company provides domestic and international licensing programs, product development, and offers dedicated marketing and business management services.