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Healthy Roots Dolls named Finalist for Curlfriends Trio as TOTY’s Doll of the Year

Curlfriends Healthy Roots Dolls

Healthy Roots Dolls, a rising black-owned toy startup, is making heads turn with the expansion of their Curlfriends line following the popularity of their first doll Zoe. Along with her two Curlfriends, Gaïana and Marisol, the trio was just named as a Finalist in the “Oscars” of the toy industry, in the Doll of the Year category by The Toy Association. Polls are now open to vote for the girls with the curls in the toy aisle. Vote for Healthy Roots Dolls here, today:


The category winners, determined by votes from Toy Association members, retailers, media, and consumers, will be announced at the TOTY Awards on September 20, 2022 in Dallas, TX.


Healthy Roots Dolls ($84.99 each at features three curlfriends each designed uniquely from the texture of their styleable hair, shape of their lips and beautiful skin tones. Each doll has curl power that allows their hair to be washed and styled with real hair care products. Kids can use real hair products on all three dolls as they experiment with countless styles from puffs to box braids. Healthy Roots Dolls is the first toy line to offer realistic and styleable Natural Hair textured dolls ranging from 3C to 4C celebrating the beauty of all hair.


Along with the TOTY polls now open, pre-orders for Marisol and Gaïana are now available with expected delivery the first week of October. Look for these three curlfriends and their accessories in Target and specialty stores or shop online at


Healthy Roots Doll: Zoe •  Zoe’s gorgeous curls get all the love. Standing 18” tall with washable and style-able hair, this doll gives off serious curl power!

Up for Pre-order! Curlfriend Gaïana •  A true island girl, when Gaïana’s not on the beach she’s in the studio making art. She met Zoe and Marisol at summer camp and the three become best friends.

Up for Pre-order! Curlfriend Marisol •  Marisol also stands 18” tall and is dressed in pink shorts, pink sandals, and a white peasant top.


Healthy Roots Dolls is a multicultural children’s product company. The 18” doll line’s mission is to bring curl power to the toy aisle with products that reflect the diversity of today’s reality. In addition to being lead toy designer/art director, and CEO, Yelitsa Jean-Charles is a sought-after speaker on race, identity, and diversity. She has hosted TEDX talks on the topic #BlackGirlMagic and was named to Forbes 30 under 30 list. Yelitsa has made it her mission to make sure that all children love their healthy roots. Introduce the children in your circle to love their healthy roots at Connect with Healthy Roots Dolls on Facebook, Instagram, TikTok and YouTube.