Kids2 Fills Void on Baby Aisle with Launch of Baby Einstein Connectables

Baby Einstein logo Hello Einstein VIZIO Connectables

Kids2, a global company that designs holistic solutions to help early-stage parents and families, announced the launch of Baby Einstein Connectables, an innovative STEAM inspired line of multi-sensory, magnetic activity blocks that ignite baby’s curiosity. This latest Baby Einstein line is connectable, collectable and offers infinite possibilities for creative play and learning.


“We know that there is a strong desire from parents for early exposure to STEAM learning. But when you stroll down the baby aisle, these type of learning toys are under-represented,” said Ryan Gunnigle, Kids2 CEO. “Parents shouldn’t have to wait until their children turn one for age-appropriate developmental toys. Kids2 is creating a tiny win for parents by closing this gap with the launch of Baby Einstein Connectables, which incorporates elements of STEAM for babies as young as 6 months.”


Available today, Baby Einstein Connectables is rooted in STEAM-based principles and the “The Einstein Way,” which focuses on Montessori style of learning, brain development and user-centered design. Each large (3-inch) block magically connects with hidden, secure magnets to ensure safety while introducing and reinforcing skills like stacking, sorting, cause-and-effect, role playing, and letter and number recognition.


“As babies put blocks together, build and connect, they will engage in open-ended and creative play. With each click, motor and cognitive skills are being developed,” said Rochelle Wainer, Phd.D and Senior Vice President of Global Insights and Analytics at Kids2. “Baby Einstein Connectables engage babies and toddlers in STEAM and co-play at the youngest of ages, important aspects for development and parents.”


Baby Einstein Connectables offer grow-with-me features to expand the skills for baby as they age from 6 months through their toddler years in creative floor or table play.


The Connect & Create Magnetic Activity Blocks 24-piece starter set features sliders, mirrors, rattles, and wheels to delight the senses, as well as beloved characters from Baby Einstein shows and books. Families can collect a variety of sets to expand building options and designs as baby grows. Additional collections include the, Click & Create, Bridge & Learn, Dive & Soar and Add & Stack.


Parents, caregivers and present-givers can find this sure-to-be best seller online and in-stores today. The collection will be available worldwide in 2023.


More information on Baby Einstein visit, and for more information on Kids2, visit