JAKKS Pacific Celebrates the 10th Anniversary of Daniel Tiger with New Plush

Daniel Tiger 10th anniversary Plush

JAKKS Pacific, a leading toy and consumer products manufacturer, have announced the release of Cuddle Up Daniel Tiger 10th Anniversary Plush with Fred Rogers Productions and 9 Story Brands. Daniel Tiger’s Neighborhood, the beloved children’s brand and Emmy-winning hit PBS KIDS series from Fred Rogers Productions, celebrates its 10th anniversary this year.


The Cuddle Up Daniel Tiger 10th Anniversary Plush from JAKKS Pacific is now available online on Amazon and Target. He is a super soft, 12”-tall plush made from premium materials. Dressed in his classic and iconic red hoodie, Daniel Tiger offers a reassuring smile for children who look to him for imagination moments and social-emotional inspiration as they progress on their learning journeys.


Since it premiered in 2012, Daniel Tiger’s Neighborhood has consistently been one of the most-watched PBS KIDS series since its launch. In June 2022, “Daniel Visits a New Neighborhood,” the brand-new movie, was the highest-rated tentpole event among Kids 2–8 since March 2020. It reached over 2 million Persons 2+, and over the course of three weeks, cross-platform streams totaled over 15 million.* The series is also regularly the most streamed PBS KIDS series, with an average of 52 million monthly streams in 2021.**


“Our incredible partnership with Daniel Tiger’s Neighborhood has spanned 10 years, and we look forward to celebrating this iconic children’s brand for many more to come,” said Tracy Warshauer, SVP of Marketing for JAKKS Pacific, Inc. “JAKKS is thrilled to join Daniel’s 10th anniversary by designing and developing a special anniversary plush, alongside our classic toy line, to mark this important milestone.”


“JAKKS Pacific has been a tremendous partner for Daniel Tiger’s Neighborhood since the series launch,” said Kyra Halperin, Co-VP of Consumer Products for 9 Story Brands. “As we look to celebrate the brand’s 10th anniversary, we are excited to work together to introduce fresh toys alongside our bestsellers, helping children everywhere connect with Daniel and his friends.”


Daniel Tiger’s Neighborhood is a cornerstone property for Fred Rogers Productions, one that both JAKKS Pacific and 9 Story Brands fully embraced and thoughtfully helped build into a licensing success story,” said Matt Shiels, VP, Business and Legal Affairs for Fred Rogers Productions. “We look forward to celebrating many more milestones for the brand with our valued partners.”