Licensing News

Cobra Kai Builds Robust Licensing Lineup Ahead of Season 5 Debut

Cobra Kai 2 Licensing Game

In anticipation of the Cobra Kai fifth season release on September 9, Sony Pictures Consumer Products (SPCP) announces a robust expansion to its Cobra Kai consumer products and licensing program, with new offerings from licensees including Vans, Hasbro, Century Martial Arts, Harper Collins and more. 


Building upon the success of several multi-layered partnerships in 2021, the global consumer products and program will allow fans to continue experiencing the thrilling world of Cobra Kai beyond the screen, with licensing expansions in categories including interactive gaming, apparel, accessories, toys, collectibles, home goods, novelty, costumes, jewelry, and publishing. A worldwide sensation, Cobra Kai products can be found in hundreds of exciting formats across the globe, including key markets U.S., Japan, and a significant expansion across the UK/Europe where licensees are engaging the Cobra Kai fanbase through extensive cross-category retail programs. 


“As we head into the highly anticipated release of Cobra Kai Season 5, Sony Pictures Consumer Products continues to find new and innovative ways to keep fans connected to the show, both on screen and off,” said Jamie Stevens, EVP, Worldwide Consumer Products, Sony Pictures Entertainment. “Cobra Kai enthusiasts can expect to see even more unique products and experiences from fan-favorites like Vans and Hasbro, and get their hands on never-before-seen items made with Season 5 in mind!” 


“Cobra Kai has been reinvented for modern audiences in a way that’s clearly resonating with both original Karate Kid fans and new viewers,” said Maura Regan, President, Licensing International. “The breadth of consumer products available each season continues to deliver new experiences, expressions, and unique collaborations for fans of all ages, taking advantage of the significant increase in revenue tied to evergreen brands.” 


SPCP is giving fans a one-stop-shop to snag all their favorite goods across every major product category at for shoppers in the U.S., Canada, New Zealand and Australia and for European shoppers. 


New launches for season 5 include: 


Publisher GameMill Entertainment announced the forthcoming release of Cobra Kai 2: Dojos Rising on PlayStation 5, Xbox Series X|S, PlayStation 4, Xbox One, Nintendo Switch, and PC via Steam. A sequel to 2020’s Cobra Kai: The Karate Kid Saga Continues, the game sees developer Flux Game Studio return for a continued adaptation of the hit series that deeply expands the playable roster of karate students and their senseis. Featuring 28 playable characters, each with unique moves and abilities, users can jump into Story Mode to immerse themselves in an exciting new storyline as well as relive iconic scenes and locales from the show in Cobra Classics Mode. The game is scheduled to release this October and is available for pre-order now at


Inspired by the series, Hasbro will release a special Power Rangers Lightning Collection Mighty Morphin X Cobra Kai capsule collection that will be available in Q1 2023, exclusively at Target. 


Vans is celebrating the art of karate with a collection of footwear inspired by the All Valley dojos featured in Cobra Kai, following the release of season 5. Vans x Cobra Kai draws inspiration from each dojo’s sensei, with the Old Skool silhouettes paying homage to John Kreese and Johnny Lawrence, while the Sk8-Hi honors Daniel Larusso. 


From the coffee fields to the frontline workers, and everyone in between, the team at Hero Beverage is on a mission to Help Everyone Remain Operational. Launching this month, the HERO Beverage Co. x Cobra Kai collection includes coffee, apparel and accessories. Products will be available for purchase on, and 


Inspired by Cobra Kai, Sony Pictures Consumer Products will team up with Century Martial Arts to create authentic martial arts equipment, rash guards, tees, uniforms, and gis for adults and kids. Available this September on 


Coming this fall, Sony Pictures Consumer Products and Harper Collins will unveil The Kick-A** Book of Cobra Kai, an official guide to the thrilling world of the Emmy-nominated show. A celebration of the superfans, the book is an essential companion to the show, acting as a master sensei ready to guide readers through the karate-crazed San Fernando Valley. The legacy of The Karate Kid and Cobra Kai continues with never-before-seen photographs and illustrations, as well as interviews with cast and much more. Pre-order now on Amazon. 


With Cobra Kai sure to dominate Halloween this year, Disguise (costume division of JAKKS Pacific) will expand upon their robust collection of Halloween costumes and accessories so the whole family can test their dojo skills. Product is available to purchase on and 


The 2022 collection of Contenders Clothing puts a retro spin on all-new graphic tees, hats, sweats, hoodies, and boxer briefs. Fans can expect to find references that harken back to the 1984 All Valley tournament; each piece has an 80s feel and texture, combined with updated styles and imagery that provide a contemporary feel. Available at 


This September, Ripple Junction will introduce a Cobra Kai x Naruto apparel collection, including dojothemed long and short sleeve tees, sweatshirts, and hoodies. Product will be available for purchase on,, and Box 


Expansions into Europe/UK include: 


Bioworld International Limited continues to offer a robust collection of apparel and accessories, found within fashion retailers such as Primark to grocery stores such as Tesco. Cobra Kai was a standout performer in the recent Netflix collection with George at Asda stores and is also available at Next, Matalan, ASOS, and 


In the run up to season 5, Pyramid Posters Limited will extend their popular core gifting line, including water bottles, notebooks, posters, and mugs. Sold at key retailers including HMV,, Amazon, and Forbidden Planet. 


Now available worldwide on, Cend International Limited (The Hut Group) will deliver a wide range of new Cobra Kai apparel, gifts, homewares and accessories. 


This September, Groovy UK Limited is set to unveil a line of sleepwear inspired by fan-favorite characters, including robes, slippers, and accessories. 


In Japan: 


Medicom Toy Corporation just released new products within their BE@RBRICK SERIES inspired by Cobra Kai and Miyagi-Do. Available now at