Events News

L.O.L. Surprise! and Rainbow High from MGA Make Their Debut on the Runway During Milano Fashion Week

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For the first time in Milan Fashion Week history, iconic and globally acclaimed MGA fashion doll lines, L.O.L. Surprise! and Rainbow High, will inspire the latest fashions set to hit the catwalk during an exclusive show scheduled for the evening of September 23, 2022 at the Spazio Antologico.


The famous doll brands produced by MGA Entertainment (MGA), the biggest and fastest growing privately held toy company in the world and a global leader in the fashion doll segment known for its innovative designs, will be the stars of a haute fashion show event at the international showcase in Milan. The show promises amazing and elevated looks inspired by the most glam fashions in the toybox, as well as unexpected production elements and immersive music.


Two young Italian designers Francesca Cottone and Mattia Piazza will interpret the looks of L.O.L. Surprise!, Rainbow High, and L.O.L. Surprise! O.M.G. dolls, which have all uniquely transcended the toy space, gaining mass notoriety for their influence on fashion and pop-culture.


Rainbow High, the No. 1 fashion doll in the industry, has caught the attention of fashion enthusiasts around the globe with their highly detailed ensembles that pull inspiration from today’s hottest trends. The ever-growing, inclusive lineup of Rainbow High characters tout passions driven by the creative arts and are explored in the corresponding hit series, available for streaming on Frisbee, YouTube and Netflix. L.O.L. Surprise! has stunned the industry and beyond since their debut more than six years ago with their iconic packaging, fearless styles and endless surprises that characterize both the small dolls and most recently the larger L.O.L. Surprise! O.M.G. collection.


The fashion show will be open to the public and aims to engage fans and collectors of the doll brands and fashion at large, spotlighting the values of inclusivity and self-expression that both popular MGA brands inherently embody.


“The link between our popular doll brands and fashion is integral, and there is no better place and time than Fashion Week, in one of the greatest fashion capitals of the world, to bring our beloved characters to the runway,” said Daniela Pavone, Head of Marketing EMEA, MGA Entertainment. “Dolls have always been quintessential to fashion culture at large, and we are proud of our brands which continue to both reflect and inspire the fashion world.”


Italian-Colombian designer Francesca Cottone will bring her artisan craftsmanship to the universe of L.O.L. Surprise! O.M.G. — the taller of the L.O.L. dolls that feature fearless details, as well as fierce, dynamic, pop, and cool moods — thanks to the production entrusted to her family business in the Marche region, which will apply special workmanship and take a green approach. Francesca will also capture the Rainbow High world with a collection dedicated to color and those with the most special and fashionable talent, featuring retro details and unexpected combinations mixed with fine fabrics of high-quality tailoring.


Finally, Mattia Piazza, the founder and designer of the Casa Preti brand that presents visionary and virtuosic creativity through its garments, will interpret the trendy and unique L.O.L. Surprise! dolls, with the distinctive unboxing and surprise element, together with the concepts of inclusion and identity.


Accessories by some of the most important Italian designers and makers in the sector will also be center stage. The Rainbow High models will wear historic CULT booties, the L.O.L. Surprise! O.M.G. girls will wear Kallisté shoes from the company born in the 1950s, and Baldinini from the Romagna region will reinterpret the glamorous boots for the L.O.L. Surprise! segment of the show. The makeup will be popping by Rafaella Squillace from International Beauty Designer in collaboration with VorMakeup by Valeria Orlando, while hair will be by the creative minds of three key Wella Professionals stylists Vincenzo Panico, Tony Ross, and Andrea Gennaro.


The show will be live on Friday evening, September 23, 2022 at 7:00 p.m. Milan Time, at the Spazio Antologico in Via Mecenate 84. However, fans from all over the world can live stream the event by visiting, as well as follow along on social using the #LOLxRHxMFW hashtag.


Moreover, fans from all over the world can purchase the dolls that provided inspiration for this Milan Fashion Show by visiting Amazon or by visiting the LOL. Surprise! and Rainbow High stores.