Licensing News

Tonies Teams with Moonbug Entertainment to Introduce CoComelon Characters to the Toniebox

Cocomelon Tonies

tonies, the company behind the Toniebox, a child’s first screen-free entertainment device designed to promote imagination and learning, and Moonbug Entertainment, the global entertainment company behind the most popular preschool series CoComelon, announced a partnership to bring the world of JJ and all his friends to the Toniebox. The first CoComelon Tonie has officially launched, and will be available wherever Tonies are sold.


“CoComelon and Toniebox is a perfect preschool pairing,” said Drew Vernon, Marketing Director for tonies USA. “Our partnership with Moonbug Entertainment allows us to share the playful adventures of JJ and friends in a new screen-free way.”


“We are always looking for those great products that can extend the CoComelon storytelling and joy, from the screen to the home and allow our audiences to experience our characters in new enriching ways,” says Helen Genia, Global Director of Hardlines EMEA at Moonbug Entertainment. “This is why we are very proud of our partnership with Tonies and excited to see the new CoComelon Tonie, bringing hours of fun and some learnings as well, to our little fans.”


CoComelon Tonie – Welcome to the world of CoComelon, where JJ and his family live! Join JJ and friends on fun everyday adventures exploring and learning through original and traditional toe-tapping songs, like “Playdate with Cody” and “Wheels on the Bus.” Kids can learn about friendship and routines with the new CoComelon Tonie, which comes programmed with 20 original and traditional songs. (Ages 3+ / $14.99 MSRP)
CoComelon celebrates life’s big moments for little kids. The show follows JJ, his family and friends on fun everyday adventures exploring and learning through relatable situations and catchy songs. As the #1 most-watched kids brand on YouTube, CoComelon generates over 4 billion monthly views and has more than 152 million subscribers. The brand has become a perennial leader on major streaming platforms like Spotify, Apple Music, Roku, and Netflix, where it set the record for consecutive days in the ‘Top 10’ Most Watched TV Shows.


The CoComelon Tonie, for kids ages 3 years old and up, is now available for purchase on and is coming later this month to Target and Amazon. More Tonies featuring Moonbug characters are expected to hit stores in 2023.