Calico Critters, the globally popular toy brand that celebrates “Family, Love and Nature” invites its fans to experience wonder and enchantment as they shop, explore and build worlds out of their own imagination with the new direct to consumer website. Launched this month, the new website gives consumers access to the full line of connectible and collectible dolls and playsets, and exclusive access to limited edition products that will be introduced year-round.
“As we continue to spread awareness and build brand loyalty in the U.S. market and beyond, Calico Critters fans can now have a more direct and engaging shopping experience to their favorite toy brand,” says Jeff Cheslik, CEO. “This new website is designed to offer easier access to fan-favorite items as well as limited-edition and exclusive products that you can’t find anywhere else.”
Just in time for the holiday shopping season, consumers can visit the Calico Critters website and explore each beautiful series, including ready-to-play dollhouse homes, new and classic families and seasonal playsets that are perfect gifts for little ones and Calico Critter enthusiasts. This year, parents and kids can shop for the newest playset and figures to join Calico Village, Ponies! The new Pony’s Stylish Hair Salon features Pony Girl Sally, whose silky blonde hair is ready for styling and accessorizing! For the first time, Calico Critters introduces a Hair Salon gift set filled with fun hair extensions, clips, brushes, makeup and more for fashion and glamour play.