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Licensing International Releases Results of 2022 Global Study of Diversity in Licensing

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Licensing International, in partnership with the Geena Davis Institute on Gender in Media and Netflix, hosted a live event to announce the results of the 2022 Global Study of Diversity in Licensing. The study, which was first established in 2020, is in its second-year measuring benchmarks across the licensing industry in an effort to hold the industry accountable for its diversity & inclusion commitments placed in 2020.


The 2022 Global Study of Diversity in Licensing Study analyzed findings from two global surveys of Licensing International members and examined the effect the pandemic had on diversity and inclusion initiatives in the industry with a focus on employee retention. Notable findings include:


  • 44% of survey respondents reported their organization had D&I programming (up from 41% in 2021 and 23% in 2020)
  • 32% of respondents reported their organization had diversity education and training (down from 33% in 2021 but up from 21% in 2020)
  • Recruitment efforts (36%), D&I mission statements (36%), and education and training (32%) were some of the most common D&I program components in 2022
  • The top reasons respondents reported employees left their companies in 2022 included compensation (30%), life changes (26%), and morale (22%)
  • The top retention strategies employed in 2022 included flexible schedules (70%), hybrid work options (55%), and employee discounts (32%)

All research materials are available online and free of charge courtesy of Licensing International in an effort to help its members, as well as the broader licensing community, build diverse and inclusive workplaces.


Licensing International has been at the center of the multi-billion-dollar worldwide brand licensing industry for more than 35 years, helping companies profitably grow their businesses through an unparalleled network of information and membership. Smart licensing is the fastest and most profitable way to grow a business and maximize brand value in any industry. That is why, every day, Licensing International works to foster the growth and expansion of licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the business community at large.