Dream Beams Plush from Happy Line to Launch in US for Holiday 2022

Happy Line Toys Dream Beams

Happy Line Toys is pleased to announce that its award-winning and adorable glow in the dark plush line, Dream Beams, is launching in the US market this season, arriving just in time for the holidays, and is available for sale now on its US Distributor’s website,


The squishiest glow in the dark plush, Dream Beams, give emotional support to your little ones, and are the cutest, chunkiest besties that a child could ever “squish” for! Born of a magical place called Dream Beams World, which is full of color, hope and happiness, there are over 30 soft and squeezable Dream Beams characters available in multiple different sizes to collect and love. Each has a unique glow in the dark feature area and imaginative back story. Dreamscovery #3 is available for pre-order through World Roller International for special delivery before the holidays, and available to US retailers for Spring 2023. Ten styles in this Dreamscovery/Wave, include Draco the Dragon, Tracy the Turtle, Charlotte the Chicken, Mia the Pig, Freya the Parrot, Chris the Cocoon, Juliana the Jellyfish, Lucas the Walrus, Mona the Monkey and Roman the Raccoon.


Explore the Dream Beams world at and see their magic here


Happy Line first launched Dream Beams in the United Kingdom in 2021 at The Entertainer, and as already received several honors.


  • Right Start’s 2022 Highly Recommended Imaginary Toys
  • Mums Choice Award for Best Plush Toy for 2021
  • Made for Mums Toy Award for Best Soft Toys for 2021 and 2022
  • UKMUMS TV Silver Award for Baby & Pre-school for 2022


Good Toy Guide Accreditation – from the child expert Dr Gummer – “The Dream Beams toy can be commended on how engaged and excited the children were to play with them, particularly with the glow-in-the-dark feature.”


“Our team has built an incredible Dream Beams world filled with rich characters, collectible waves, an extensive toyline, content, mini games and more for Dream Beams, and we can’t wait for children across the US and around the world to get their hands on them,” said Matias Ramdohr, founder of Happy Line Toys.”


All the Dream Beams friends have the same mission: to help children have a good night’s sleep and sweet dreams, by providing emotional support, and an opportunity to release stress through cuddling, squeezing, and providing comfort through the glow in the dark feature. Dream Beams World is full of color, hope and happiness. Every Dream Beam has its own talents, such as singing, dancing or swimming – and some of the Dream Beams even have superpowers.


Dream Beams is available now for pre-order at