Moose Toys Dominates 2022 UK Holiday Season

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Industry leader Moose Toys is continuing its phenomenal growth in the UK, for the first time entering the Top Ten Toy Manufacturers according to NPD. Currently ranked #9 YTD and #8 in October, the Australian based manufacturer is boasting sales growth well above industry average of +74% YoY.


Leading into the festive season, global sensation Magic Mixies Cauldron and the award winning Little Live Pets Mama Surprise have been the clear stand out products at sitting at #3 and #15 in the Total Items respectively according to NPD’s October data.


“These results show that our businesses commitment to innovation and doing things differently is paying off,” said Paul Solomon, co-owner, Moose Toys.


“We backed ourselves four years ago when we decided to go direct to retail in the UK, and due to the hard work and commitment of our team, we are now seeing some amazing results. Not only have our products been recognized by both consumers and our peers, Moose itself has been named a Great Place to Work, and been listed as a Great Place to Work for Women and Wellbeing, an achievement of which we are immensely proud.”


In an industry first, Moose last week secured three spots in the highly anticipated UK Dream Toys List. The list, which is selected by an independent panel of retailers and toy experts from The Toy Retailers Association, is the best predictor of what items will be the most sought after through the holidays.


Out of the twelve toys selected through a rigorous process, an incredible 25% of the toys selected were from the Australian based Moose including:

• Little Live Pets Mama Surprise
• Magic Mixies Mixlings Castle Playset
• Heroes of Goo JitZu Shifters Hero Pack (in partnership with Character Options)


“Having three toys recognised on the 2022 Dream Toys list is testament the entire Moose team and their commitment to creating best in class products.” Said Paul. “We have a goal to be the most innovative toy company in the world and accolades such as this show that we are well on the way to making it happen.”


“We’re incredibly grateful to receive this recognition from our peers and we can’t wait to see these toys in the hands of children spreading happiness all over the UK this Christmas and beyond.” He added.