Creative Kids Group, a leader in the innovation of kids’ toys, has announced the expansion of their partnership with Little Tikes, one of the MGA Entertainment brands, to bring classic, high-quality, wooden toys to the United Kingdom and Ireland.
Trusted by parents for more than 50 years, Little Tikes is known for quality toys and backyard playsets, and first entered the wooden toy category in partnership with Creative Kids earlier this year, with North American sales currently underway.
“Our team has been anxiously awaiting this partnership expansion,” said UK Managing Director Grant Gie. “We’re ready and raring to go with this unique take on classic wooden toys with such an iconic brand.”
This agreement extension continues the partnership between the Creative Kids and Little Tikes teams to conceptualize, produce, and market more than 15 products in the wood toy category including, but not limited to:
• Gear Puzzle Toys
• Music play sets
• Lacing toys
• Activity boards
• Montessori-style toy sets
Starting Spring 2023, kids in the UK and Ireland from six months to six years old can join the fun and engage, interact with, and experience quality wooden toys that are FSC-certified. Challenging the wood toy category with an expansive product line, Creative Kids and Little Tikes are creating familiar yet new and unique wood toys like the Turtle Gears Puzzle and a giraffeshaped music table.
“Our business in the United Kingdom and Ireland is growing rapidly and expanding this partnership with Creative Kids Group made sense to bring quality wooden toys to consumers,” said MGA Entertainment Founder and CEO Isaac Larian. “Little Tikes is proud to continue our more than 50-year tradition of providing quality toys with high play value to kids with this exciting new wood toy line.”