Hape Launches New Campaign for Holiday 2022

Hape Unwrap the Potential Holiday Campaign

Hape, the leading manufacturer of affordable, high quality toys, inspires the next generation of play, with its newest upbeat holiday campaign ‘Unwrap Their Potential.’ The global commercial launch demonstrates that the holidays are more than about receiving toys, but about uncovering the endless possibilities and potential for children as they discover new ways to play and develop fundamental skills needed to grow.


“As we head into the holidays, we’re always reminded of what it means to spark true joy in a child when they unwrap their very first gift of the season,” said Fred Jordan, Senior Marketing Manager at Hape. “This year’s campaign captures Hape’s promise to deliver the highest quality toys that last beyond the first unboxing and unwrapping. Our toys last through generations, inspiring young imaginations as they love learning through play. “


The holiday ad showcases the wide range of Hape toys, offering something special for every child. This year, Hape highlights some of the most sought-after including the popular Monster Math Scale, Pepe the Pull Along Dog, Penguin Musical Wobbler and Railway lines as the toys literally come to life, as they would in any child’s imagination. The advertisement is supported with a full digital media campaign, running on channels including YouTube, Instagram, Facebook and TikTok globally throughout the month of December.