Entertainment News

IMC Toys Expands to Make Kitoons a 360° Entertainment Experience

Kitoons Cry Babies IMC

Kids now have a whole new way to enjoy content from IMC Toys’ entertainment property, Kitoons, as the brand expands into audio offerings! Fans are able to join the popular Cry Babies Magic Tears characters on their adventures through a series of songs and audiobooks for never‐ending fun!


Cry Babies Magic Tears are the cute little babies with big personalities. They live in an imaginative world where tears are magical and carry special powers that are used to overcome challenging situations. The series, which is designed for children aged three to six, uses the challenges in each episode to instill positive values in an interesting and engaging way.


The audio content has begun to roll out in six different languages, including: Spanish, English, French, German, Italian and Portuguese (BR). Kids will be able to sing along to their favorite Kitoons songs from anywhere, or listen along to their favorite stories as a narrator provides descriptive audio. Listeners can choose from 13 audiobook “albums”, each of which corresponds to a specific Cry Babies Magic Tears theme and includes multiple episodes. The songs are divided into four albums, one of each season that has aired, and features a variety of tracks.


The content will be available on all streaming platforms worldwide, such as Spotify, Audible, iTunes, Google Play, Amazon Music, Tidal and more.


“For years now, kids have been enjoying Cry Babies Magic Tears content through the Kitoons YouTube channel and it is such a joy to make the episodes and songs even more accessible,” said Raquel Roca, Corporate Communications Director, IMC Toys. “Being available across so many platforms truly opens up the world of Cry Babies Magic Tears for even more to enjoy.”


The audio offerings are just the latest in the Kitoons expansion, which includes content on both the IMC Toys’ owned Kitoons YouTube channel and Netflix. Helping create this new entertainment experience are partners Bookwire, Muit Books and the Universal Music Group.