Licensing News

PLAYMOBIL & Disney Form New partnership & First License for the PLAYMOBIL Toddler Portfolio

Disney Playmobil

Iconic Disney characters will be coming soon thanks to the formation of a brand new licensing agreement between Disney and PLAYMOBIL for their toddler product range. Six playsets inspired by Disney’s Mickey and Minnie Mouse as well as Winnie the Pooh, Tigger and Piglet will be launched summer 2023 for fans of all ages. Each of the Disney playsets includes multiple educational features based on three connected learning stages, that support a child’s individual development. Thus, parents can easily choose the right toy to help improve their toddler’s skills.


Mickey Mouse first appeared to the public in 1928 and is the official symbol of Disney around the world. Mickey is a courageous, clever and mischievous little guy, who uses his wits to solve even the most challenging problems. He often finds himself on fantastic adventures with his friends, where his humorous, silly and caring side helps him save the day – with him always giving his best effort in any situation. And even when things don’t work out, Mickey’s good intentions always shine through.


Winnie the Pooh was created by A.A. Milne based on a real stuffed animal, that belonged to his son Christopher Robin and has been named after Winnie, a Canadian black bear, that lived at the London Zoo, as well as Pooh, a swan the family met on vacation. Winnie the Pooh lives and plays in the Hundred Acre Wood, where he regularly goes on imaginative and fun adventures with his friends. He does not shy away from new experiences, but instead embraces any opportunity to learn something new about his surroundings, often asks questions, seeks out answers, and thinks about the things he discovers.


The cute PLAYMOBIL toy sets inspired by both Disney characters help toddlers explore the world and support them in developing skills needed as a foundation for their future – replicating the curious nature of Mickey Mouse and Winnie the Pooh. Sorting shapes, stacking blocks, discovering sound effects, counting first numbers, first roleplay and lots of other fun elements: all these features enhance cognitive abilities, fine motor skills, creativity as well as language and social skills – with Mickey Mouse and Winnie the Pooh as role models.