India’s leading contemporary brand Dhruv Kapoor launches a Godzilla collaboration as part of their Autumn/Winter 2023 menswear collection on the catwalk at Milan Fashion Week. Dhruv Kapoor’s work remains an exuberant reflection of contemporary society upholding values of liberty, vitality, eternity, and the realization of our highest potential as individuals and community. Through collaboration with the Godzilla brand, this transgressive message explores “Awakening.” At the intersection of high fashion and pop culture, Dhruv Kapoor x Godzilla includes iconic character art such as Godzilla, Mothra, King Ghidorah, and Mechagodzilla, uniting cutting-edge contemporary design with the rich heritage of Godzilla first appearing on the silver screen in 1954 in Japan’s Gojira. Since then, over 35 films have been made spurring a multi-billion-dollar franchise and global fandom that has continued to grow over several decades.
Kapoor draws a parallel between Godzilla’s infamous monsters and our alter-egos, showcasing the former’s true powers as a means to embrace, protect and renovate our entire being. The unisex capsule explores oversized draped shirts and comic-print kimono shirts along with giant engineered windbreakers and character tees. All fantastical prints and silhouettes to explore the unexplored side of you.
Kristin Parcell, General Manager of Toho International says, “Dhruv Kapoor’s aesthetic and focus on sustainability plays well into the themes and characters of the franchise making this the perfect collaboration for the iconic Godzilla’s first steps on a Milan runway. We are sure fans are going to be impressed by this out-of-the-box fashion collection.”
Toho International, Inc., the Japanese studio’s U.S.-based subsidiary, has brought classic Godzilla, with 70 years of storytelling and monster mayhem, brand awareness and excitement to audiences around the world through a comprehensive licensing program spanning toys & collectibles, gaming, apparel, accessories, publishing, seasonal, housewares, food & beverage, and many more categories. With over 25 live-action films, numerous animated films and series, and more action-packed new content to come, Toho has captured the love and attention of Godzilla fans from all across the globe. Always-on content accessible across multiple streaming platforms has put Godzilla and other Toho monsters at the forefront of consumers’ minds as the franchise gears up for an exciting next generation of storytelling and fandom.