Licensing News

Play-Doh, Nickelodeon, and Paramount Consumer Products Partner to Create Iconic Slime Line

Play-Doh slime Nickelodeon

Play-Doh, the trusted #1 brand in arts and crafts, Nickelodeon, and Paramount Consumer Products announce their partnership to create the ultimate and iconic Slime for kids and adults. Have the slime of your life with the satisfying sensory experiences of the 2023 product line up including a variety of slime textures, big volume, and customizing kits.

Products will be available on January 1, 2023, at most major retailers with prices ranging from $5.99 – $24.99 USD, with the line-up expected to launch in the US, Canada, and Latin America.


Play-Doh x Nickelodeon Slime 2023 Lineup:


Satisfying Textures

Mix up your senses with the scented classic Slime Foodie Blends that brings favorite kid scents to life with a fun sensory mixing experience
Let imaginations flow with sandy, slimy, stretchy Waterfall Slime

Big Volume

Stretch imaginations with a tub of over 1.5lbs of Super Stretch Slime
Have a gooey slime experience with a tub of over 1.5lbs of Classic Slime

Customizing Kits

Rock the rainbow with the Rainbow Mixing Kit


“We’re excited to bring even more joy to kids and families through this partnership with Nickelodeon,” said Leena Vadaketh, General Manager, Play-Doh & Creative Play. “Our research shows that both kids and adults continue to love slime play, and therefore we made it our goal to partner with a best-in-class brand, helping us to continue to bring the highest quality products to families around the world.”


“We are so thrilled to work with the iconic and trusted Play-Doh brand on this premier product celebrating Nickelodeon’s iconic Slime,” said Dion Vlachos, Executive Vice President, Hardlines Licensing & Retail, Paramount Consumer Products. “The partnership between these two pop culture powerhouses resulted in an exemplary tactile experience that both kids and parents will love.”