Popeye the Sailor Man and Lefties, international leader of affordable and inclusive clothing, have teamed up for an apparel collection featuring the iconic character. The exclusive collection began rolling out designs worldwide this past Fall including T-shirts, shorts, tops, sweatshirts, socks, pajamas, and jogger pants for both men and women. The colorful graphics utilized throughout the collection are inspired by Popeye’s qualities of strength and heroism, and feature the Popeye cast of characters including the Sailor Man himself and his longtime rival, Brutus.
Known as one of the main affordable fashion companies in Spain with operations across ten global markets, Lefties is an inclusive brand that provides products ranging from footwear and accessory lines to leisurewear and sportswear collections to people of all ages, genders, and sizes. Lefties is part of Inditex Group, one of the main fashion distributors in the world with more than 7,000 stores in 96 markets and sales in 202 markets through its online platform.
“Lefties is one of the most sought-after affordable brands and we are thrilled to work together to bring this collection of stylish and inclusive designs to the global market,” said Carla Silva, vice president/general manager and global head of licensing for King Features.
Popeye, the iconic, spinach-eating sailor and clean ocean advocate, is owned by King Features Syndicate, a unit of Hearst and home to some of the world’s most popular entertainment characters. The Popeye x Lefties collection follows on the heels of many recent successful international fashion collaborations for the iconic brand, including Von Dutch, Iceberg, Intimissimi Uomo, WROGN, Zara and more. The deal was negotiated by Caravanserai, King Feature’s local agent in Spain.
“Caravanserai is very proud to help our beloved Popeye grow their presence in the worldwide fashion industry through strong partners like Lefties. The continuous presence of these characters in the top retailers around the world, especially during these past challenging years, prove the strength, utility and awareness of their iconic status,” said Guillem Rey, managing director, Caravanserai.
The Popeye x Lefties Collection line was made available for purchase exclusively at Lefties stores and lefties.com.