Licensing News

The Woobles Partners with Miffy to Release First Licensed Crochet Kits

Woobles Miffy

The Woobles, the first learn-to-crochet company to leverage emerging ed-tech tools to successfully teach the art of crocheting to complete beginners, just released its first licensed kits- starring Miffy!  Thanks to The Woobles, fans can now crochet their very own Miffy, along with ear-resistable themed accessories. Known for its adorable amigurumi plushies, a collaboration with the marvelous Miffy was a natural fit for The Woobles. Its new release features:


– Miffy Crochet Kit  – Explore the wonderful world of Miffy and create her sweet little face with this Beginner Kit.


– Miffy Chinese Lantern – This Beginner+ Accessory Kit is tre-moon-dously cute and perfect for ringing in the Year of the Rabbit this Lunar New Year.


– Miffy Tulip  – This Beginner+ Accessory Kit creates Miffy’s favorite flower, the tulip, and is just as mag-Miffy-cent on its own as with an adorable bunny.


– A Mag-Miffy-cent Day for Crochet Bundle – This bundle includes all of the above, making it ideal for those to practice the basics of crocheting with MIffy herself before taking on a new skill or two with the bloomin’ awesome tulip and tre-moon-dously lucky lantern.


Since its launch in 2020, The Woobles has successfully helped over 250,000 people learn to crochet by pairing its simple patterns and proprietary Easy Peasy yarn with the latest advancements in ed-tech, including step-by-step video tutorials and around-the-clock virtual expert assistance.


Born of a beloved bedtime story tradition between father and son, Miffy has been ‘coloring the worlds’ of readers and viewers for over 65 years. Miffy has grown into a global sensation despite her humble Dutch roots, with over 85 million books sold in more than 50 languages, and broadcast via 70 television stations worldwide.