World of EPI Launches Fresh Fairies Evoking a New and Authentic Bantu knots, Puff Balls, and More

World of WPI Fresh Fairies

Doll maker World of EPI reimagines winged pixies and fairies from folklore with the Fresh Fairies ($6.99). Each of the collection’s 3” tall dolls have been created with the same tender care and attention to detail as all of the award-winning Fresh Dolls’ brand that spotlights ethnicities from around the world — and in our neighborhoods. These whimsical fairies have the sweetest facial expressions, adorable poses, plus authentic Bantu Knots, Puff Balls, Head Wraps, Afros and Afro Puffs hairstyles.


Choose one or collect all five. With Easter basket stuffers on everyone’s list, these pixie-sized dolls make a welcomed surprise on Easter morning. Each fairy arrives with an attached keychain clip to snap on backpacks or coat zippers, expanding play and imaginative adventures. Find them next month at Target,, and A very special 5-pack Fresh Fairies Gift Set is available exclusively at


Fresh Fairies 5-Pack exclusively at • Ages 4 to Forever • $34.99 (30% off in February for Black History Month)

This boxed set is ready for gift wrapping for a birthday present, Easter Basket stuffer or just because!


World of EPI Fresh Fairies • Ages 4 to Forever • $6.99

Arriving in stores and online in March 2023, pick one or collect all five sweet fairies. Choose from:

  • Ambrosia
  • Bella Rose
  • Merri
  • Sugarbae
  • Sunny


“Fairies always make me smile,” explains Dr. Lisa Williams (aka Dr. Lisa), founder of parent company World of EPI. “They’re whimsical, fun and free spirited. I wanted all ethnicities to see authentic representation in fairies. So, we created Fresh Fairies so everyone could be uplifted and inspired by the adorable and fun-loving energy of Fairies.”