BIP, the global IP licensing marketplace, has announced the launch of its innovative web-based marketplace, with Jazwares, a global leader in toys and licensing, and Metaverse gaming sensations Brookhaven, Jailbreak, and more have signed on to utilize BIP’s newly-formed global IP licensing marketplace.
The BIP online ecosystem bridges the gap between licensors and licensees worldwide allowing for greater connectivity within the licensing industry with a deep focus on transparency. The BIP licensing hub features several tools aiding in the deal making process, including real-time tracking enabling all users to easily track deal memo progress, virtual chat room communication, and post-deal management services. Co-Founded by Ari Zebersky, BIP serves as an expansive centralized hub streamlining the licensing marketplace providing brands opportunities to field potential collaborations, expand territory, and provide a wider range of product categories.
“BIP provides a powerful toolkit for all brands utilizing the platform—from the discovery of new and untapped licensing opportunities to creating new revenue streams—we’re there every step of the way to maximize value to these brands and streamline deals,” said Ari Zebersky, Co-Founder and CEO of BIP. “Our goal is to provide the licensing industry with the ultimate catalyst for brand collaboration, opening the door for IP expansion and impactful multi-category product extensions.”
With more than twenty-five of the world’s hottest brands currently signed on for BIP, the company aims to revolutionize the way in which IP is monetized by connecting buyers and sellers in a highly immersive and intuitive global marketplace. BIP will initially be utilized by Jazwares to identify and forge new consumer product offerings in support of its industry-leading plush brand Squishmallows and First Act, the preeminent instrument brand for aspiring musicians.
“At Jazwares, we always have our fingers on the pulse, tapping into the partners and technologies that maximize our licensing efforts, bringing them to the next level,” said Sam Ferguson, Senior Vice President of Global Licensing, Jazwares. “BIP enables us to have a 24/7, 365-day support solution to help find the best partners to bring our IP to life via a streamlined and highly intuitive online marketplace.”
Ari Zebersky along with co-founder Dylan Karofsky, and chief technical officer Ben Hakim M.D., initially developed BIP as an NFT-IP marketplace to focus on buying and selling in-demand IP which quickly expanded into a multi-category network spanning consumer products, music, fashion, consumables, and more. BIP recently hit its latest milestone having completed the pre-seed round of funding through a group of angel investors with significant experience in tech, investing, and – notably – the licensing industry.
“BIP marketplace revolutionizes how we currently think of brand activations,” explained Dylan Karofsky, Co-Founder, BIP. “Brands finally have a go-to marketplace that enables them to recognize the true value of their brands.”
BIP will continue to reach diverse global audiences and onboard the hottest new brands as they hit the market. For more information visit www.bip.co.