New Cry Babies Little Changers Hits Shelves

IMC Cry Babies Little Changers

IMC Toys is launching Cry Babies Little Changers, an eco-friendly toy made with plant-based materials, to help make the world a better place.


IMC Toys’ newest collection taps into major trends in the toy industry, including sustainability, collectibility, and micro-size. Sustainability is at the core of the brand, with environmentally-friendly materials used to create the toys, and each character is based on elements found in nature. Kids can add six new characters to their Cry Babies collection – Greeny, Sparky, Aqua, Sunny, Moon, and Windy.


Each Little Changer comes in a mini flower capsule that opens to reveal a personalized world with four unique activations and a fun water reveal. Standing at just 1.18” tall, these toys are the smallest Cry Babies yet and are the perfect micro collectible dolls for those into the nano toy trend. Cry Babies Little Changers are available now at Target for $9.99.


The product launch is supported by an all-new animated content series on IMC Toys’ YouTube channel, Kitoons. In this series, the Little Changers teach the Cry Babies Magic Tears babies to change small everyday acts into habits that create a more environmentally friendly routine and help save the planet.


Fans can follow @cry_babies_official and @kitoonsen on Instagram for the latest updates.