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Rube Goldberg Institute Launches the First ‘Unreal’ Rube Goldberg Machine Contest!

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Brand Central and the Rube Goldberg Institute collaborated with Epic Games‘ Unreal Engine team to launch a new contest to bring the joy of building Rube Goldberg machines to students, hobbyists, game developers and creators of real-time 3D content. The contest invites users to use Epic’s Unreal Engine, to create a functioning Rube Goldberg machine as an interactive 3D experience.


The contest is a perfect way for the youth to demonstrate creativity and engineering skills using Unreal Engine, the real-time 3D creation tool used by developers to build high- quality games and interactive content across virtually any platform, including PC, mobile, console, VR, and AR. Through the release of the new Unreal Learning Kit: Rube Goldberg Machines, anyone can access free lessons to learn how to build virtual contraptions in Unreal Engine. The learning kit provides an easy entry point to using Unreal Engine in a fun and engaging way, and the step-by-step activities make it easy for educators to bring Unreal Engine into their classroom. The competition will provide an opportunity for students or hobbyists to demonstrate their creativity based on the tech skills they acquire along the way.


“Our brand has become more and more relevant to Gen Z, with over 550M posts on TikTok for #rubegoldberg and more than a billion across all social platforms. Through our partnerships with NASEF and Minecraft – and the popularity of our online Rube Goldberg Machine Contests, the brand is well established in the digital world. And this new collaboration with the Unreal Engine team at Epic Games is an exciting teaching tool that readies next generation problem solvers with 21st Century skills.” said Jennifer George, Chief Creative Officer at The Rube Goldberg Institute.


The Unreal Engine Rube Goldberg pack is available to download on PC and Mac and is free to use. Everything you need to get started can be found on the Unreal Developer Community Hub.