Premium Kids’ Bike Brand Woom Celebrates 10 Years with $5,000 Bike Sweepstakes

woom sweepstakes logo

The premium kids’ bike brand woom is celebrating 10 years with the “Grow Up With woom” sweepstakes. Between March 21-31, families can enter their children for the chance to win a series of new bikes and helmets that will ride with the child throughout their entire childhood.


The winning line up is valued at up to $5,000 as they size up through woom’s bike lines from the toddler-focused woom 1 balance bike to the woom 6 for teenagers.


“We want more than to build the best children’s bikes in the world. We want to create what we call Magic Moments for families cycling together,” said woom Co-CEO Mathias Ihlenfeld. “Whether it’s a child’s first independent ride, first mountain bike trail, a multi-day cycling adventure or a daily school run, we’re passionate about creating memorable experiences of shared joy. With the Grow Up With woom giveaway, we’re able to support one child’s love of riding and offer them Magic Moments at every age and stage as they size up with our bikes.”


Seamlessly designed with high-quality components and child-specific geometry, woom bikes are 40% lighter than conventional children’s bikes to give children the perfect introduction to riding a bike and spark a life-long passion for cycling. The woom product line spans from toddler to teen sizes, ensuring an appropriate and comfortable fit at every age.


In addition to the giveaway, woom is also commemorating this decade milestone with a limited edition woom Original bike in sparkling Anniversary Red color, and a special exhibit and celebration at the acclaimed Museum of Applied Arts in Vienna on May 25th.


“With 1.1 million woom bikes sold to date, we have set ambitious goals for our 10th anniversary year,” said Co-CEO Paul Fattinger. “This year, we are seeking to expand our network of dealers in France, strengthen our market position in the USA and prepare to launch in Denmark, Sweden and the Netherlands. Our greatest key to success has always been, and continues to be innovation, ongoing development and the ability to adapt.”


In just one decade, woom has scaled from a garage start-up to an international business, and the company’s growth shows no sign of stopping. In 2022, woom broke its record with over $100 million in annual sales and welcomed the Jebsen Group on board as a new strategic partner.


The woom sweepstakes winner will be announced on April 3rd. For more information about the giveaway or to enter, visit