Chronicle Books, one of the world’s most admired publishers and distributors of illustrated books, gifts, and games for all ages, has selected The Moss-Tucker Group (MTG) as their Agency of Record, representing recently acquired brands Petit Collage and Ridley’s Games.
Both Ridley’s Games, makers of original, trend‐led games for all ages including bestsellers Avocado Smash and Selfish, and Petit Collage, creators of sustainable, design-led toys for young children, will be featured in various promotional initiatives, social media campaigns and influencer partnerships throughout the year under MTG’s representation.
“Having an experienced and recognized agency like Moss-Tucker Group develop a strategic plan for increased brand awareness among these beloved brands is very exciting for us,” said Bill Miller, President of Galison Mudpuppy and Publisher of Ridley’s Games and Petit Collage. “Their longstanding track record for taking their clients beyond the expected range of media coverage, building genuine brand loyalists among consumers and retailers, and sincerely respecting their media and industry relationships was something that appealed to us instantly.”
One of only a handful of public relations firms within the toy and children’s products industries, MTG has enjoyed a decades-long reputation for augmenting traditional public relations campaigns with digital marketing strategies to accelerate visibility and success for their clients. Its team of creative and results-oriented specialists, led by co-owners Liza Gresko and Ayana Meraz, combine the responsiveness and personal attention of a small firm with the strategic breadth of a large agency.
“Having the opportunity to share Ridley’s Games and Petit Collage with the US Market falls right into our mission and industry experience of representing high-quality brands with classic, educational play values at the core,” said Gresko. “From early learning play with Petit Collage to family fun night with Ridley’s, we look forward to establishing their status as exemplary leaders in their respective categories.” For more information, visit www.chroniclebooks.com.