joovy Empowers Parents to Save Money and the Planet with Launch

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joovy, a leading manufacturer of baby gear, is excited to announce the launch of, a new platform that promotes sustainability, social responsibility, and affordability in the baby gear industry. The website, powered by Nok Recommerce, will provide consumers with a unique shopping experience while reducing waste and environmental impact.


According to industry estimates, online product purchases have a return rate of up to 30%. These returns are often due to duplication of items, wrong size or color, or change of mind. aims to prevent these products from ending up in landfills by thoroughly inspecting, refurbishing, and remarketing returned joovy baby gear. By providing sustainable options, joovy is supporting the planet and enabling families to purchase high-quality baby gear while making environmentally conscious choices.


The Environmental Protection Agency (EPA) estimates that about 20 million tons of textiles, including baby gear, end up in US landfills each year. While there is no specific data on the volume of baby gear waste, the EPA estimates that textiles make up almost 6% of the total municipal solid waste in the country., a new sustainable baby gear platform, aims to reduce this waste by re-selling returned baby gear.


Families have different reasons for purchasing returned products. Some choose to do so for financial reasons, while others do so to support sustainable practices. According to the USDA, the cost of raising a child from birth to age 18 can be as high as $233,610. For many families, the cost of baby gear can be a significant financial burden. strives to reduce this burden by providing affordable, high-quality products to families looking for the best gear at the best prices.


“We are proud to launch as part of our ‘Be Good’ initiative,” said Robert Gardner, CEO of joovy. “We believe that companies are responsible for promoting sustainability, social responsibility, and affordability. By repurposing and repackaging returned items, we can reduce waste, make quality baby gear more accessible, and help families save money.”
Together with our partners at Nok, will thoroughly inspect and restore every returned product, ensuring that each item meets joovy’s high standards for safety and quality.


The launch of is a significant milestone in joovy’s Be Good Initiative which emphasizes the company’s commitment to sustainability, social responsibility, and affordability. By promoting the reuse of baby gear, joovy is reducing waste, conserving resources, and enabling families and other environmentally conscious consumers to make sustainable choices.


For more information about or joovy’s ‘Be Good’ initiative, please visit or


For more information about Nok, please visit