Licensing News

Mattel and Gap Announce New Partnership

Mattel Gap logos

Mattel, Inc and Gap have announced a new apparel collaboration inspired by Mattel’s portfolio of brands and Gap’s signature icons that have dressed generations since 1969.


The first of many upcoming product drops will be the Gap x Barbie collection – an offering of tees, skirts, logo hoodies, denim, button-downs and accessories as well as pet apparel – all designed on Gap’s product icons featuring classic Barbie branding and Gap’s signature arch typeface. Starting May 23, the Gap x Barbie collection will be available for the entire family to shop on and in select Gap stores globally, with select styles offered through Mattel Creations, Mattel’s collector and direct-to-consumer platform.


Additional Gap x Mattel collaborations will be unveiled later this year, including apparel based on the #1 selling toy in the world, Hot Wheels. Gap credit card holders will have the opportunity to access and shop collections online prior to their official launch dates.


“We are excited to partner with Gap to combine Mattel’s iconic brand portfolio with Gap’s signature products,” said Josh Silverman, Chief Franchise Officer and Global Head of Consumer Products at Mattel. “We look forward to working together to offer our fans fun, quality clothing for the entire family, plus a new way to embrace their favorite Mattel brands, franchises, characters and stories.”

“Gap’s partnership with Mattel represents two iconic brands collaborating on products that customers can wear as a family, pets included, and have fun,” said Christopher Goble, Head of Merchandising at Gap. “Each launch will celebrate our optimistic spirit of individuality and connection through creative expression and play. I can’t wait for people around the world to create memories with Gap x Mattel.”