Moose Toys’ Magic Mixies brand, which has dominated hot holiday toy lists two years running, is making moves to reach even more kids by launching its content on Netflix. Magic Mixies has more than 12.7 million views on YouTube, and is now making magic on Netflix with two Magic Mixies specials.
The specials include content from Magic Mixies season one and two, which follow Sienna, a young girl who unlocks a glittering pathway to Mixia, a mystical land filled with magic creatures (spoiler alert: it’s the Mixlings!) and new adventures. Both specials are available in five languages: English, French, German, Spanish and Portuguese, further solidifying Magic Mixies’ worldwide appeal.
Sharing excitement around the partnership, Moose Toys chief commercial officer Ronnie Frankowski said: “Following the success of our first property on Netflix, Heroes of Goo Jit Zu, Magic Mixies is the latest Moose Toys original brand that has taken off beyond the toy aisle. Its entertainment and licensing extensions have translated into incredible sales and helped fuel growth for the property. Kids can’t get enough Magic Mixies, so we’re giving them more to love with engaging and fun licensed consumer products and entertainment, now on multiple platforms. We’re thoughtfully expanding our collaborations, and continuing to push our creative content is an important step in solidifying the entertainment appeal of the brand.”