Licensing News

Playmobil Color and Crayola Take Creativity to a New Level

Playmobil Color Crayola

They are back! Playmobil is celebrating the comeback of its classic Playmobil Color series after a 45-year hiatus with five new sets released in collaboration with creativity powerhouse, Crayola. The sets include basic white figures and a variety of accessories that can be customized and easily washed off.


Children’s imaginations will come to life as they personalize and design their favorite figures again and again with these collectible sets:


The Fashion Boutique is the perfect place to enjoy a shopping trip. There are various trends to discover and try on. In the changing room, the customized figures can try on various dresses, bags and accessories with a new combination every time.


With the Fashion Design Set, kids can become designers and create their own collection. Whether it’s a festive evening dress or crazy skirts, creative fashion fans can live out their creativity. Detailed accessories such as changeable hairstyles, various dresses, skirts and a make-up corner completes the sets. The small Fashion Dress is a perfect gift idea to take along.


Car fans will also enjoy Playmobil Color: Whether with dangerous flames, dynamic stripes or skid marks, a customizable Racing Car is sure to attract everyone’s attention. Lovers of two-wheelers can change the look of the Motorbike to make it the unique star of the next stunt show.


The customizable Playmobil Color sets encourage creativity and use of fine motor skills in little DIY fans. At the same time, kids can let their imagination run wild during role play with the figures and their detailed accessories. Whether coloring their figurines based on their own design or according to models emulating everyday life. Playmobil Color awakens and encourages creative talents and brings fresh color to play.


Crayola LLC, based in Easton, PA. and a subsidiary of Hallmark Cards, Inc., is the worldwide leader in children’s creative expression products. Known for the iconic Crayola Crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use color to create everything imaginable. Consumers can find the wide array of Crayola products at major retailers. For more information, visit or join the community at