Licensing News

The Loyal Subjects Partners with Paramount to Launch New Waves of BST AXN TMNT Action Figures and Collectibles

Loyal Subjects Teenage Mutant Ninja Turtles Paramount Global

The Loyal Subjects (TLS), a leading brand in the collectible space known for creating lineups of high quality, detailed figures based on fandoms biggest properties is extending their BST AXN Teenage Mutant Ninja Turtles (TMNT) action figures and collectibles line in partnership with Paramount Global. The line extension includes a wide range of products including new single 5” TMNT BST AXN figures, new TMNT BST AXN 4-packs, TMNT Comic Book and Action Figure Sets, 8” BST AXN XL figures and BST AXN Turtle + Motorcycle bundles.


Teenage Mutant Ninja Turtles are back with a vengeance! Coming August 2023, Paramount Pictures is releasing a new movie, “Teenage Mutant Ninja Turtles: Mutant Mayhem!” and the ramp up at retail has been happening for the last year. The Loyal Subjects has been priming the pump by launching several successful action figure waves of fan favorites TMNT BST AXN (pronounced “Best Action”) 5” scale action figure line at several retailers including Walmart, Target, GameStop, among several others including international retailers like Game Planet and Hamleys. With best-in-class articulation, sculpt details, deco details, multiple accessories, multiple grips, multiple head portraits, the BST AXN TMNT lines have been selling out everywhere!


The Loyal Subjects is entering 2023 strong as the collectible of choice for action figure enthusiasts with their TMNT tsunami of new waves, including a wide range of characters with looks based off the 1986 cartoon series and a new comic inspired design. These new comic inspired designs are exclusive to The Loyal Subjects and are lifted straight from the pages of fan favorite TMNT IDW comic books from 2011 to present. With characters based on the work of famous artists like Mateus Santolouco, this new wave will feature even richer sculpt details, more accessories, multi-packs, comic book bundles and retailer exclusives. The new comic inspired bundles include amazing exclusive IDW cover art drawn by Mateus Santolouco alongside the TMNT BST AXN figures and accessories.


“It’s unbelievable that TLS is entering the TMNT market this year with one of the most coveted look and feels; the new comic book look which has been driving that Turtle fandom, loyalists, and faithful for the last decade plus,” said Jonathan Cathey, CEO and Founder of The Loyal Subjects. “So psyched to have the opportunity to create, and distribute these fantastic TMNT items, one of the greatest pop culture franchises, and phenomenon to have won over the hearts of pop culture fans the world over. Big shout outs to Kevin Eastman, Peter Laird, and Paramount for continuing to create great content, great contributions, and for dreaming this all up for fans like us, entertaining us for nearly 40 years!”


Another new addition to the line is BST AXN Turtle + Motorcycle bundles which feature a moving front steering column, moving wheels, rubber tires, a transparent windshield, throttling grips, squeezable hand brakes and one of your favorite turtles in the new comic inspired look, complete with an interchangeable head portrait wearing a helmet. This new addition will be launching late summer 2023 with a killer Raphael + Street Race Bike at Target with the other heroes in a half shell to follow.


The Loyal Subjects’ TMNT products and exclusives will be available at Target, Walmart, Amazon, and a wide range of specialty, and international retailers with 5” TMNT BST AXN figures (MSRP: $21.99), TMNT BST AXN 4-packs (MSRP: $79.99), TMNT Comic Book and Action Figure Sets (MSRP: $29.99), 8” BST AXN XL figures (MSRP $29.99) and BST AXN Turtle + Motorcycle bundles (MSRP: $49.99).