Licensing News

ZAG and Movile’s Afterverse Partner for PK XD and Miraculous Collaboration

Miraculous PK XD

Award-winning global animation studio ZAG has partnered with Afterverse, creators of the immensely popular free to play metaverse PK XD, for a new in-game collaboration featuring the characters from the global hit TV series Miraculous – Tales of Ladybug and Cat Noir.


Now in its fifth season, Miraculous – Tales of Ladybug and Cat Noir, is scoring top ratings in more than 120 countries around the globe across multiple traditional media outlets and streaming platforms; and the US$100 million+ animated feature, Ladybug and Cat Noir: The Movie, will launch this year. With broad appeal across age demographics, Miraculous has become a digital planetary craze with over 33 billion views on YouTube (authorized and user-generated content).


Over one billion minutes of PK XD: Fun, Friends and Games have been played since it launched in September 2019, achieving the rank of top #5 game in Latin America, reflecting the Brazilian DNA and the largest market.


The new partnership will deliver exciting new gameplay inside PK XD and boost users’ creativity to roleplay the adventures of superheroes Ladybug and Cat Noir in the metaverse. Two mini-games and numerous avatar characterizations are included in the experience.


The Miraculous Ladybug and PK XD collaboration launched on April 21, 2023.


“Miraculous is a perfect fit for the PK XD metaverse, with our focus on providing an inclusive, safe, and fun environment with unique experiences that will bring gameplay to the next level,” commented Diego Moreira, CEO Afterverse. “We are so excited to partner with ZAG to bring the PK XD x Miraculous experience to millions of fans around the world.”


“Created to support self-expression in a creative environment that is safe for socialization, PK XD provides an opportunity for Miraculous fans to explore a global community and enjoy cultural exchanges while using the platforms’ tools for roleplaying,” commented Jeremy Zag, Founder and CEO, ZAG. “With over 50 million active monthly users, fans of Miraculous and PK XD alike will enjoy the exploration and customization of these new gaming experiences.”


ZAG’s Consumer Products Division, helmed by Julian Jacob Zag, EVP, Global Operations and Head of Consumer Products, includes the licensing and merchandising, gaming, promotions, and toy groups, and focuses on developing products and experiences beyond the screen into brands that inspire the new generation to discover their true character. Former Paramount and Viacom/CBS Executive Mark Kingston recently joined the team as SVP, Global Consumer Products.