Break Out of the Screen with Bitzee, Spin Master’s Breakthrough Interactive Digital Pet

Spin Master Bitzee

Spin Master Corporation, a leading global children’s entertainment company, has unveiled breakthrough innovation in the digital pet category with Bitzee, digital pets you can really touch!


Housed inside a purple pod, once opened Bitzee pets come to life with an innovative, full color display that you can touch, feel, and interact with – introducing an all-new play experience for kids.


“Spin Master has a reputation of delivering unique innovation and disrupting play patterns, transforming the way kids play and interact with toys,” said Chris Beardall, Spin Master’s President of Toys and Chief Commercial Officer. “Bitzee epitomizes our obsession with pushing the boundaries of play, introducing adorable digital pets that kids can really touch, feel, and interact with, reimagining a once two-dimensional interaction and infusing it with color, gamification and collectability.”


Bitzee starts as an 8-bit puppy character. Just like a real pet, it needs love and care to help it grow. Virtual interactions allow you to feed them, rock them to sleep and clean up after them too. They will respond to your tilts, swipes, and shakes with adorable sounds and reactions. If you don’t give your pet enough love, they’ll run away, but they can always be coaxed back with a treat and some extra attention. When the love meter is full, that means your Bitzee is ready to evolve.


Each Bitzee evolves from baby, to adult, to a super Bitzee. Kids can collect up to 15 characters all in one pod, including a Puppy, Hedgehog, and Bunny, and even rare (Butterfly, Poodle, Chameleon) and legendary characters (Mercat and Unicorn). Once your pet becomes a super Bitzee, discover their special outfit and unique game to play – like Mouse Chef’s catch the falling ingredients or Unicorn Party Animal’s break the piñata game. They’ll even give you a virtual treat to attract your next pet!


Bitzee has a suggested retail price of $29.99 USD and will be available starting August 1 at major retailers, recommended for children ages 5+.