Licensing News

Disguise Announces Multi-Year Partnership Extension with Universal Products & Experience to Create Products for US AND LATAM Across Multiple Franchises

Disguise Universal

Disguise, Inc, the leading costume division of toy and consumer products manufacturer, JAKKS Pacific, Inc (NASDAQ:JAKK), has announced a partnership extension in the U.S. and expansion into Latin America (LATAM) to design, market, manufacture and distribute costumes, costume accessories, inflatables, adaptive costumes and trunk-or-treat kits for Universal Products & Experiences (UP&E) characters and franchises commencing in 2023.


This new agreement encompasses several brands in the UP&E portfolio including Illumination’s Despicable Me, Universal Pictures and Amblin Entertainment’s Jurassic World, DreamWorks Animation’s Gabby’s DollhouseHow to Train your Dragon, and Trolls, as well as The OfficeWhere’s Waldo/Where’s Wally and Universal Monsters; additionally characters like Chucky will be included in the Funko POP! mask line.


With its extensive range of beloved and iconic characters, UP&E offers a remarkable selection of brands to develop for role-play and dress-up. The inclusion of new properties in the Disguise portfolio and the expansion of this partnership to include LATAM opens up even more possibilities for development and distribution.

Tara Cortner, President and GM of Disguise, Inc expressed enthusiasm in continuing the collaboration with UP&E saying, “Disguise has seen significant retail success for Jurassic World, DreamWorks Animation’s Trolls and Illumination’s Minions, and we are excited to continue the collaboration with Universal Products & Experiences for this extension of brands and into new territories. We look forward to designing innovative costume and dress-up looks for these franchises in existing and emerging markets.

Disguise is a world leader in design and development of inventive and cutting-edge costumes and accessories with distribution across the world.  Disguise’s costumes and accessories for UP&E’s characters and franchises will be available online, at major retailers and specialty stores this fall.

Since 1987, Disguise has been a global leader in the dress up and roleplay industry creating innovative and trend setting costumes and accessories. Based in San Diego, Disguise produces costumes and accessories under many of the world’s leading licensed brands, as well as its own proprietary brands for the world’s largest retailers including specialty, party and pop-up stores. Disguise designs and manufactures millions of costumes each year bringing smiles and creating memories for kids and adults alike. To see Disguise’s extensive licensed dress up collection, please visit and follow us on Instagram (@disguise.costumes), Twitter (@DisguiseInc) and Facebook (Disguise Costumes).


Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, engaging retail and product experiences across our expansive global theme park destinations (for both owned and 3rd party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s three lines of business include Consumer Products, Games and Digital Platforms, as well as Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. More information is available at