Moxie and Co is pleased to announce a new partnership with public media powerhouse GBH related to its general audience and children’s TV series for extensions into consumer goods, electronics, home fashion, apparel, toys and branded merchandise, and promotional tie-ins. GBH is the largest producer of public media content, supplying PBS with almost one-third of its primetime and kids programming.
Moxie will leverage the iconic and trusted brands of GBH, including Molly of Denali, Work It Out Wombats, American Experience, Antiques Roadshow, Frontline, Masterpiece, and NOVA to reach, engage and empower consumers with high-quality consumer products. Moxie will be working with GBH on the development of licensing programs across multiple areas and will enter the first phase of product development in 2023.
“For more than 50 years, GBH has been a leader in producing public media content for audiences of all ages,” said Pablo Velez, GBH’s Director of Licensing and Business Development. “Our brands have set the pace for innovation, inclusivity, and impact. With our friends at Moxie, we are poised to grow awareness of our brands and extend the mission of public media to educate, inspire and entertain.” Evie Kintzer, GBH’s Vice President, Strategy and Business Development adds: “We view brand merchandising and licensing as a key component of our growth and look forward to seeing many new and innovative product launches related to our brands.”
Arlene Scanlan, President at Moxie, emphasizes that Moxie is an expert at building classic media and trademark franchises and sees the myriad of GBH brands as important additions to Moxie’s media, entertainment and children’s portfolios. “Our plan is to launch GBH brands at the Licensing Expo in Las Vegas at the Mandalay Bay Convention Center this June. Exact dates are June 12-14 and Moxie’s booth # is F128,” said Scanlan.