Licensing News

Nelvana and CloudCo Entertainment Announce the Launch of ‘True North Bear’

True North Bear

Corus Entertainment’s Nelvana, a world-leading international producer, distributor, and licensor of children’s animated and live action content, and Cloudco Entertainment, owner of the Care Bears entertainment brand, announce a brand new True North Bear exclusively available in Canada at Walmart and Toys “R” Us. Fans of the beloved franchise can also get excited for more Care Bears collaborations with Peace Collective, Ardene and Kernels Popcorn coming this year. It’s going to be one hot Care Bears summer!


“Nelvana and Cloudco came together with a goal to create something unique and exclusive for Canadian Care Bear fans, and it’s no surprise the True North Bear is already taking the country by storm. Our collaboration with Cloudco Entertainment to create an exciting moment for True North Bear is being so well received by fans around the world and we’re excited for where our next big Canadian Care Bears collaboration will take us,” said Carly Slack, Director of Licensing, Marketing and Retail, Nelvana. “These bespoke collaborations pair nostalgia with some of Canada’s top brands and business alliances, delivering quality merchandise and innovative promotional partnerships that portray the characters in a unique and authentic Canadian way.”


True North Bear, produced by master toy partner Basic Fun!, comes in a soft, 14-inch plush that wears his Canadian pride on his tummy. Featuring a magical new belly badge with a smiling maple leaf, True North Bear reminds us to be kind to everyone we meet. Sporting a fun red toque with a white pom-pom, the plush is bundled up and ready for any sharing and caring adventure. He loves Canada’s boundless nature and beauty, and he inspires respect for the Earth. This bear is a must-have for Care Bears fans and collectors alike and is currently available for purchase.


“We are thrilled to partner with Nelvana to bring True North Bear to our dedicated Canadian fan base. This exclusive collaboration is a celebration of our fans and a testament to their unwavering love for Care Bears. The response to True North Bear has been incredible, and we are excited to continue creating unique and authentic experiences for our Canadian fans. This is just the beginning of our journey together, and we can’t wait to see where our next collaboration takes us,” added Robert Prinzo, Head of Licensing for Cloudco Entertainment.


In addition to True North Bear, Nelvana is launching several new partnerships in 2023. This includes a new clothing line focused on mental health from streetwear brand Peace Collective, plus new launches with fashion retailer Ardene and a promotional partnership with Kernel’s popcorn. The Care Bears are an integral part of many people’s childhoods, with diversity, equality, and inclusivity at the forefront.


Building on the success of Nelvana activated Care Bears promotions and a retail partner tour in 2022, 2023 holds even more in store! Get ready for new plush toys, new friendships, and delightful popcorn surprises.