Neopets Celebrates Pride with New Merch, Proceeds Going to LGBTQ+ Charity

Neopets Pride

Neopets, the online virtual pet community, is taking a dip in the Rainbow Pool to celebrate Pride with a collection of apparel that lets fans show off their true colors! The collection, available year-round, donates 10% of total proceeds to It Gets Better Project, a nonprofit organization that uplifts, empowers, and connects LGBTQIA+ youth across the globe! 


Neopets became a staple of the Internet in the early 2000—not just because of its fun features or cute virtual companions—it also served as a place for young people to express their individuality, identity, and interests in a safe forum. The Neopets Shop’s year-round Pride Collection is just one of the many ways that Neopets continues to create an intentionally inclusive space for the queer community today. 


“At Neopets, we believe in fostering an inclusive space for all our users and are thrilled to provide a way for our fans to showcase their individuality in the real world,” said Michaela Thompson, Chief Brand Officer, Neopets. “The LGBTQIA+ community has supported, uplifted, and invested in Neopets over the past two decades, which makes us happy to return the favour with an incredible organisation like the It Gets Better Project.” 


“We’ve worked hard to develop a quality Pride Collection that’s bursting with positivity,” said Colleen Gilday, SVP Licensing & Marketing, Carlin West Agency. “Our fans are so amazing and supportive and we’re happy to give back to an organisation that supports everyone’s uniqueness.” 


Available on the Neopets Shop, the Pride Collection includes trendy tees, tanks, fanny packs, stickers and more. With fan-favorite characters, bright graphics with positive messaging, and a selection of colors to stand out in any fan’s closet, this collection lets you celebrate the LGBTQIA+ community all year long while supporting the It Gets Better Project.