Licensing News

Poetic Brands Styles it Out with Snoop Dogg and Death Row Records

Snoop Dogg Poetic Brands

Poetic Brands has announced that it has received a new pan-European license to design, manufacture and supply apparel and accessories alongside world-renowned rapper Snoop Dogg and iconic hip-hop label Death Row Records. Poetic Brands will be developing fashion-leading, multi-product ranges for all European retailers, which will launch across retail in October ’23.


American rapper, actor and producer Snoop Dogg’s rise to fame has been meteoric since he appeared on the music scene in 1992. He has sold over 35 million albums worldwide through three decades of music, and, having bought Death Row Records (on whose label his first album was released) Snoop’s name and style is now synonymous with success; he has a massive reach of over 80 million followers on Instagram and 26 million on TikTok.


The rapper’s outfits are just as varied as his portfolio: baggy sportswear, neat suits, coats, workwear and graphic T-shirts, offering multiple opportunities across a number of apparel and accessory styles.


Elliott Matthews, Managing Director of Poetic Brands, said: “Legend is an understatement when it comes to describing Snoop. We’re all super-excited to work on this project and start the design process for all apparel and accessories. We’ll even be developing Snoop Dogg, dog jumpers. Surely that’s a licensing dream!”


Steven Nadler CEO Crooks and Castles adds: “I am excited to officially announce this strategic alliance with Poetic Brands to represent Snoop Dogg and Death Row Records for apparel and accessories across Europe. We see this as a great opportunity to elevate and expand our distribution in the international markets that are highly in demand for our products.”